About the Role
At Soum, we’re looking for a creative and strategic Campaign Specialist to lead marketing campaigns across Electronics & Cars categories. This role focuses on campaign strategy, creative ideation, influencer marketing, partnerships, and campaign execution — working closely with Digital, Content, and Design teams to deliver impactful campaigns that drive awareness, engagement, and sales.
You'll own campaign execution across our social and digital channels, develop SEO-driven content strategies, and work closely with our CRM and growth teams to optimize every touchpoint in the customer journey.
Develop campaign strategies and marketing plans aligned with business goals
Plan and execute campaigns for Cars & Electronics categories
Lead influencer campaigns end-to-end, including sourcing, briefing, content direction, follow-ups, and execution
Build creative campaign concepts, storytelling angles, and content ideas
Write campaign copies, scripts, hooks, and social media content directions
Coordinate with the Digital team to launch campaigns and ensure smooth execution
Manage partnerships and collaboration opportunities with brands and influencers
Collaborate with internal teams, including Content, Design, CRM, and Production
Monitor campaign performance and suggest creative optimizations
Stay updated on trends, audience behavior, and competitor activities
1–2 years of experience in campaign management, influencer marketing, or brand marketing
Strong strategic thinking and campaign planning skills
Creative mindset with strong storytelling ability
Excellent Arabic copywriting and scriptwriting skills
Strong communication and project coordination abilities
Ability to manage multiple campaigns in a fast-paced environment
Experience in the automotive or electronics industries is a plus
Campaign planning & strategy
Influencer marketing
Creative ideation
Scriptwriting & content direction
Partnership management
Cross-functional collaboration
High ownership and autonomy — you'll have real impact from day one
Fast-moving, collaborative team that values speed, trust, and results
Work on Saudi Arabia's fastest-growing used electronics and cars marketplace
Be part of a growth-stage company with strong momentum and a clear vision
Competitive compensation and a culture that invests in great people
At Soum, we're on a mission to build a marketplace that enables users to buy and sell anything online with convenience, trust, and ease starting in the MENA market. We began with second-hand electronics in KSA, becoming market leaders, and are now expanding to used cars and collectibles. In just two years, we've facilitated hundreds of thousands of transactions across 150+ locations in the Kingdom, maintained 10,000 active listings at any given time, earned the distinction of being the 10th most downloaded e-commerce app in KSA for 2023, and received more than 5 million app downloads.
Our team, Soumers, have worked in over 14 countries from the US to South Korea. We are always on the look out for the best and brightest to join. We look beyond resumes and titles, we look for the innovators, the hungry, the go-getters. We offer them the autonomy to experiment, learn, fail, and grow.
Every transaction on Soum is guaranteed; we hold funds until the item is delivered and confirmed by the buyer, thanks to our proprietary fulfillment and payment systems. This ensures a secure and reliable marketplace experience.
Soum has pioneered a solution that have transformed digital commerce for sellers in the wider region:
Individuals: Enjoy unique home pick-up and delivery services, secure payments, and transaction guarantees for worry-free selling.
Small Businesses: Sell faster and reach a wider audience with our dedicated "Merchant App."
Teleco and retail partners: Gain optimal returns with bulk-selling options, comprehensive inspections, and efficient warehouse management.
We deploy AI models to power our marketplace with personalized recommendations, dynamic pricing, predictive analytics, and fraud detection, ensuring a smarter, safer, and more efficient platform for our users.
Soum is backed by local and regional investors including, amongst others, Jahez Group, Isometry Capital, and Al Rajhi Partners and have raised $22Mn to date.
