Job Description

A. PROFILE

Role Title: Campaign Senior Specialist

Reporting to: Campaign & Media Senior Manager

Division: Marketing Communications

Department / Section: Marketing

B. CONTEXT

Purpose The role holder is responsible for managing end-to-end communication process and implementing of U9 Marketing Communication campaigns
Context The Marketing Communication Department is responsible for executing and implementing brand and communication strategy and building brand affinity among consumers. It will develop strategy to improve brand awareness, consumer experience and engagement and for effective brand and campaigns communication.

Campaign Specialist will support in Marketing communication function to ensure that campaigns are well executed and implemented across the various touchpoints within the assigned budget.

C. ROLE ACCOUNTABILITIES

• Responsible handle and deliver the end-to-end campaign communication process
• Working closely and aligning with respective stakeholders for the campaign communication planning including touchpoints and creative directions, etc.
• Responsible to liaise with appointed external agencies and internal creative teams to make sure all the required materials are delivered and be ready on time for implementation of the individual campaign
• Developing and checking all the required campaign scripts and materials
• Taking necessary approvals and distributing the campaign materials to all stakeholders on time for execution.
• Monitoring and making sure that the campaigns are launch successfully on all agreed touchpoints and timeline
• Monitoring the consumer feedbacks on the campaign and report to respective team for necessary action.

D. KEY PERFORMANCE INDICATORS

• Brand Equity Index
• Top of Mind Awareness
• Brand Imagery Attributes
• Campaign Effectiveness

E. WORKING RELATIONSHIPS & DECISION MAKING

Interacts with: who else do they interact with and at what level and for what purpose Internally & Externally

Internal: cross functional departments (Consumer, digital, B2B, Mobile Money and within marketing communication team)

External: agencies, vendors, KOLs and celebrities

Decision Making

• Take approval on campaign communication strategy, plan, creative direction and communication Key Visuals
• Check and decide all the resize materials and communication scripts

F. EXPERIENCE AND QUALIFICATIONS

Minimum Experience & Essential Knowledge

• 2+ Years' experience in Marketing or brand communication
• Project management skills
• Knowledge of communication disciplines and skills
• Fluent in Myanmar and English is a must
• Strong skills in MS Office, Power Point, Internet and email.
• Able to work independently and as part of a team
• Good Communication and interpersonal skill
• Experience working in multi-cultural environment

Minimum Entry Qualifications

• Bachelor's degree is a must with Certification/Diploma in Marketing /Business Administration