Job Description

About the Team

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

The Campaign Operations PIC will be responsible for managing and executing creator campaigns aimed at increasing creator activeness across all creator levels. The main objective is to drive stronger content supply and improve GMV performance through well-designed and data-driven campaign initiatives.

Key Responsibilities

- Manage creator campaigns end-to-end from planning to execution and evaluation

- Develop campaign mechanics, creator incentives, and operational workflows

- Ensure campaigns effectively improve creator activeness, content supply, and GMV growth

- Analyze campaign performance and identify key drivers, gaps, and optimization opportunities

- Collaborate with cross-functional teams including BD, operations, strategy and creator management

- Drive continuous improvement for future campaign initiatives based on data and insights