MR DIY Philippines

Campaign Marketing Specialist

MR DIY Philippines  •  National Capital Region, PH (Onsite)  •  4 months ago
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Job Description

To support the execution of national and regional PWP (Purchase with Purchase) programs and calendar-based consumer activation campaigns. This role ensures timely coordination with purchasing, creatives, and retail to deliver campaign mechanics that lift basket size, drive footfall, and reinforce MR.DIYs value proposition across shopper moments.

Detailed Job Description:

A. PWP & Promo Activation Planning

  • Develop, update, and maintain the rolling calendar of PWP offers
  • Collaborate with Local and MY Purchasing Teams to propose high-demand PWP items, secure stock forecasts, and finalize pricing tiers
  • Coordinate closely with Retail Trade Marketing, Digital and Creative Team for toolkit preparation (flyers, shelf talkers, visuals)
  • Draft PWP mechanics, redemption rules, and disclaimers for Legal/Approver review
  • Monitor campaign readiness per store, SKU arrival timing, and distribution rollout

B. Consumer Moment Campaigns

  • Plan quick-win, category-based activations tied to seasonal relevance
  • Assist in conceptualizing simple, price-led offers that leverage household, hardware, or personal care triggers
  • Support campaign brief development and creative asset routing with the Creatives team

C. Post-Evaluation & Documentation

  • Coordinate with Insights & Analytics team to collect campaign impact reports: redemption, promo sales lift, transaction volume
  • Maintain a campaign tracker dashboard: mechanics used, campaign duration, SKU performance, learning summary
  • Contribute to post-campaign documentation decks and share inputs during team calibration

Required Competency & Qualifications:

Experience & Skills:

  • Bachelors degree in Marketing, Business, Retail Management, or a similar field
  • 3 to 5 years in campaign coordination, trade marketing, shopper marketing, or retail merchandising
  • Background in retail, FMCG, or brand activations is a plus
  • Familiar with promo mechanics such as bundle pricing, redemptions, and limited time offers
  • Organized in handling promo calendars, SKUs, and toolkit deliverables
  • Skilled in cross-team coordination with Creatives, Purchasing, RTM, Digital, and Insights
  • Highly detail-oriented and deadline-driven
  • Comfortable juggling overlapping timelines and tasks
  • Practical, collaborative, and quick adjust based on retail realities
  • Proactive communicator across departments
MR DIY Philippines

About MR DIY Philippines

Since MR.DIY first outlet opened in Jalan Tuanku Abdul Rahman, Kuala Lumpur on July 2005, we have been dedicated to make a difference in the lives of our valued customers.

Today, MR.DIY is proudly a homegrown enterprise with over 1,800 outlets globally. Each of our outlet spaces encompasses averagely 10,000 square feet providing a comfortable and wholesome family shopping experience. We employ more than 8000 employees serving more than 84 million customers yearly at all MR.DIY outlets globally.

All our outlets are managed directly by our company and we work in collaboration as a mini anchor tenant in Ayala Malls, Waltermart Mall, SM Hypermarket, and Gaisano Malls. With ten categories — Hardware, Household, Electrical, Furnishing, Car Accessories, Stationery & Sports, Toys, Gifts, Computer & Mobile Accessories, and Jewellery & Cosmetics — in each store, MR.DIY offers a wide selection of more than 18,000 types of products at some of the lowest prices on the market.

We endeavor to provide quality products sourced directly from our reputed global manufactures ensuring our products are always at the most reasonable prices.

Our culture is how we work together to fulfill our purpose of helping customers and communities to save money by offering lower prices and great service so they can live better.

We are the Largest Home Improvement Retailer in Southeast Asia.

VISION – To be the largest home improvement retailer worldwide.

MISSION – To create a globally recognized ASEAN retail brand. To maintain wide variety, good quality and value for money; holding through of our Company’s motto “ALWAYS LOW PRICES”.

Industry
Retail & Ecommerce
Company Size
201-500 employees
Headquarters
Marikina City, PH
Year Founded
2005
Website
mrdiy.com
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