About SAMY
SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18
countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
Mission
As a Campaign Lead you will take a leadership role in managing and strategizing influencer campaigns and activations. Leveraging your extensive experience, you will provide strategic insights and creative solutions to meet campaign briefs. This role demands a seasoned professional with a deep understanding of social media trends, influencer marketing, and exceptional problem-solving abilities.
Job Functions
Strategic Campaign Development: Receive briefs and work collaboratively with the client and your teams to develop high-level strategic and creative campaign proposals.
Influencer Selection and Management: Identify and select the best influencer profiles, create detailed content calendars, and ensure content meets high-quality standards and requirements.
Campaign Performance Oversight: Supervise daily campaign performance, making strategic adjustments to maximize results.
Event Coordination: Provide leadership and support during events and brand activations, ensuring seamless coordination between influencers and the brand.
Cross-functional Collaboration: Partner closely with the booking and data teams to innovate negotiation strategies, identify market trends, and generate comprehensive post-campaign reports.
Problem Resolution: Lead the resolution of any issues during campaign execution, demonstrating a proactive and strategic approach.
Results Analysis and Reporting: Aggregate influencer results, develop insights, and identify valuable opportunities for the client, working with the data team for enhanced social listening perspectives.
Legal and Financial Management: Oversee all legal and financial matters related to assigned brands, ensuring compliance and efficiency.
Workflow Enhancement: Continuously identify and propose improvements in the workflow between the brand, agency, and influencers.
Skills
Experience: 5-6 years of experience in influencer marketing, with a proven track record of strategic campaign management.
Skills: Advanced social media knowledge, deep understanding of influencer marketing trends, and high proficiency in Excel.
Attributes: Strategic thinker, highly analytical, exceptional creativity, and strong leadership skills.
Knowledge: Comprehensive understanding of social media trends and the influencer Marketing landscape.
Education: Relevant degree or equivalent experience.
Languages Native Romanian, English full working proficiency (written and verbal)
Cultural Fit
If you are kind, collaborative and driven by excellence, you will thrive here. We work without
silos or egos, we give sharp feedback, and we execute with precision towards shared goals. If
you take ownership of your decisions, your performance and your results, this is your place.
SAMY leads the evolution of brand communication. We build brand relevance in a social universe by integrating intelligence, creativity, and technology.
To the modern consumer, social isn’t a series of platforms - it’s a single, living ecosystem. Stories, posts, reels, and influencer content blur into one seamless experience. Audiences move fluidly through this dynamic world, and our intelligence spans the entire system, helping brands act with true intention where it matters most. With culturally in-step creativity, we fuel meaningful ideas that are always on, always relevant, and always evolving.
Our 1000+ strong, social-native team is connected across 20 offices and active in 55 markets. Clients like L’Oréal, who place social and influencer at the heart of their strategy, have grown alongside SAMY from day one. Others, like The North Face, Diageo, Microsoft and Samsung, joined us along the way and have since become valued brand partners.
We make audiences understandable. We make brands social. We make messages unskippable. We make products buyable. We make technology powerful.
This is how we make brands matter.
