Job Description

Job Title: Campaign Executive
Location: Aberdeen, UK (Hybrid Working)

Fifth Ring, part of DC Thomson media company, are currently recruiting for a Campaign Executive to join our growing team in Aberdeen.

The Campaign Executive is responsible for the hands-on execution and optimisation of digital marketing campaigns across LinkedIn, Google, Meta, and CRM platform- HubSpot. This position is highly execution-focused, ensuring campaigns are set up, managed, and optimised efficiently to achieve the campaign objective. The role requires strong attention to detail, a data-driven mindset, and the ability to work within digital platforms to maximise campaign performance.

Fifth Ring is a modern international B2B agency that builds long and beneficial relationships for and with its clients. Active in a limited number of markets in which we have deep insight, as catalysts of change, we blend the best of art and science to enable our clients to identify and own their chosen market spaces.

Over 33 years Fifth Ring has transformed from a local generalist Aberdeen agency into an multi award-winning international B2B specialist working with global players. We succeed because we know our space: global B2B in our chosen verticals. Our expertise in energy, maritime, technology and manufacturing delivers creative, impactful marketing that transcends geographies. Our customers are on almost every continent. They work with us, not because we are local, but because we are part of their world.

The Campaign Executive will work on a variety of tasks such as producing campaign reports by conducting initial analysis of the data (supported by senior team members) and supporting the planning, launch and management of campaigns on LinkedIn and Google Ads, continuously looking for opportunities to optimise these.

This is a great opportunity for a Campaign Executive who is eager to work with the data side of marketing results, and work with global clients across Europe, USA and Asia with an agency that utilises emerging technologies in the industry. Over time, the successful candidate can develop into a Senior Campaign Executive.

Key responsibilities include:

Campaign Execution

• Monitor campaigns and identify ways of improvement
• Liaise with relevant stakeholders to prepare and maintain the media plan
• Support the team in the strategic planning and execution of digital campaigns on channels including SEO, SEM, and social media paid campaigns
• Manage and optimise campaigns across multiple channels (e.g., LinkedIn, Instagram, Google Ads, Meta, email)
• Prepare comprehensive campaign reports and insights for clients
• Use data to optimise campaigns and improve results
• Stay up-to-date on industry trends and emerging technologies
• Provide regular updates on campaign progress and performance to the Campaign Team

Campaign Operations

• Assist in setting up UTM parameters, and ensuring proper tagging for accurate reporting
• Maintain campaign documentation, including budgets, timelines, and performance benchmarks
• Ensure all campaign assets (ad copies, visuals, landing pages) are correctly uploaded and functioning on various platforms

Campaign Support

• Assist the campaign team with platform audits to assess performance and identify optimisation opportunities
• Conduct market research to support campaign planning and strategy
• Support proposal development by gathering insights, data, and relevant case studies

Requirements

Knowledge, Skills, & Attributes:

Essential:

• Data-driven and capable of making decisions and suggestions based on data analysis
• Some experience in a digital marketing role, ideally in the B2B industry
• Strong written and verbal English communication skills
• Demonstrable digital marketing skills
• Knowledge of at least one social media monitoring and measurement tool
• Basic knowledge on digital advertising and campaign management on at least one of these platforms: LinkedIn Ads, Instagram, Google Ads or Meta Ads
• Foundational understanding audience targeting, bid strategies, and campaign objectives
• Proficient in Microsoft Office
• Attention to detail: ability to set up campaigns correctly, ensuring tracking are properly implemented
• Strong organisational skills to manage multiple campaigns simultaneously
• Technology literate

Desirable:

• Previous experience with Hubspot or Google Analytics
• Understanding of the digital landscape
• Basic understanding of Adobe Photoshop and / or Adobe Illustrator
• Presentation skills
• Time management skills
• Calm under pressure

Qualifications

• Formal qualification in communications, marketing, journalism or equivalent

Behaviours that will help this role succeed:

• Collaborates across teams
• Owns outcomes and follows through on tasks
• Experiments with purpose to enhance delivery
• Acts with curiosity and seeks better ways of working
• Ability to work at pace and across multiple projects

To apply for this role, please follow our online application process and submit a CV and cover letter.

Closing date for applications: 30th June at 12:00noon