Job Description

Campaign Analyst

Department: Business Analytics

Employment Type: Full Time

Location: Dallas

Reporting To: Michael Horan

Compensation: $90,000 - $120,000 / year

Join a dynamic team and help drive targeted marketing strategy through data, analytics, and precision execution with Group O.
Our client is seeking a highly skilled Campaign Analyst to support end-to-end campaign development, from gathering requirements to technical build and QA. If you’re analytical, detail-oriented, and experienced with SQL and campaign tools like IBM Campaign/Unica, this is an excellent opportunity to make an impact.

Key Responsibilities

Essential Functions:

• Partner with business stakeholders to gather requirements and translate them into accurate campaign designs.
• Build customer selections using IBM Campaign/Unica.
• Provide insights and recommendations to improve campaign strategy and targeting.
• Create use cases and test scenarios to validate campaign logic.
• Develop functional and technical specifications alongside cross-functional teams.
• Write and troubleshoot SQL to support backend processing and investigations.
• Perform detailed QA checks to ensure flawless campaign execution.
• Manage multiple projects in a fast-paced environment with shifting priorities.

Job Qualifications

Education/Certifications:

• Bachelor’s Degree/Equivalent, or 3-5 years related experience.

Preferred Experience:

• Experience with AT&T products or databases is a plus.
• Adobe FAC/AJO/AEP experience is beneficial.

Skills and Qualifications:

• Strong SQL expertise: complex joins, aggregations, temp tables, data formatting, imports/exports.
• Excellent communication skills, both written and verbal.
• Project Management, Adobe Workfront, and experience in list management or campaign generation.
• Ability to work independently and collaboratively with strong attention to detail.
• Experience with ETL processes is a plus.
• Familiar with and has worked in IBM/Unica Campaign.
• Background in CRM, direct marketing, or campaign management.
• Strong analytical decision-making skills.
• Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word).
• Be able to multitask in high-stress, fast-paced environments.

Physical Requirements N/A

Benefits

• Medical, Dental, Vision, and Life Insurance
• Flexible Spending Accounts (Medical and Dependent Care)
• 401(k) Plan with Company Match
• Generous Paid Time Off
• 10.5 Paid Holidays
• Career Development Opportunities