Pearl West

CA Direct Response Copywriter – E-Commerce (AI + Research Focus)

Pearl West  •  Vancouver, CA (Onsite)  •  1 month ago
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Job Description



We’re a lean, data-driven eCommerce team that thrives on performance and creative experimentation. Operating across multiple product categories and platforms, we specialize in scaling brands through compelling content, sharp copy, and high-converting creatives. Every idea we launch is backed by testing, metrics, and iteration. If you’re energized by direct response marketing, love a good A/B test, and want your creative work to drive revenue — you’ll feel right at home with us.

We’re looking for a project-based Direct Response Copywriter with 3+ years of experience writing for e-commerce brands. This contract-based role is perfect for someone who can jump in, own projects end to end, and create high-performing copy using a mix of human creativity, product insight, and AI tools like ChatGPT and Claude AI.
You’ll be responsible for crafting landing pages, email sequences, ad copy, and more — all grounded in detailed product research and optimized to convert. If you’re fluent in persuasive storytelling and data-driven messaging, we’d love to collaborate with you on a high-impact project.Key Responsibilities

🔍 Conduct deep product research to identify compelling USPs and unique mechanisms
✍️ Write landing pages, ads, and email campaigns that convert across eCommerce platforms
🧠 Use AI tools like Claude AI and ChatGPT to improve speed and efficiency without compromising quality
📊 Analyze performance data and A/B test different messaging angles
🤝 Collaborate with design and marketing to ensure aligned visuals and copy
📚 Deliver polished, research-backed copy assets on time and optimized for impactProject KPIs

📈 Deliver a 10% uplift in landing page conversions
📦 Identify and integrate 3–5 unique USPs or mechanisms per product
🧠 Reduce editing time by 25% through strategic use of AI tools
🚀 Ensure all copy assets are performance-focused and ready for launchSuccess in This Role Looks Like
  • You deliver clear, persuasive, research-driven copy that meets or exceeds conversion goals
  • You bring new creative angles and fresh hooks grounded in real product and customer insight
  • You use AI tools to streamline your writing process, not replace your creative thinking
  • You’re able to work independently, meet deadlines, and hit project milestones confidently
Required Skills & Qualifications

✅ eCommerce-focused copywriting experience
✅ Direct response copywriting background (Gary Halbert, Dan Kennedy, etc.)
✅ Strong research and product positioning skills
✅ Experience using AI tools (ChatGPT, Claude, Jasper, etc.)
✅ Understanding of customer psychology and purchase behavior
✅ Strong attention to detail and proven ability to write high-converting copyNice-to-Have Skills

✨ Familiarity with Shopify, Amazon, or other eCommerce platforms
✨ Experience analyzing ad/campaign data for copy optimization
✨ Previous freelance or contract experience in a fast-paced, results-driven environmentWho Should Apply?

✅ Apply if you:
  • Know how to turn product research into sharp, conversion-driven copy
  • Love working independently and delivering great results under tight deadlines
  • Have a strong portfolio that shows real-world impact
  • Are confident using AI tools to enhance (not replace) your writing process
🚫 Do not apply if:
  • You are a non-native English speaker without fluency in persuasive written copy
  • You have no direct response experience
  • You have never used AI tools for writing or workflow improvement
Project Details & Work Setup

📋 Work Arrangement: Project-based (remote)
💼 Commitment: Based on scope of work (to be discussed)
💰 Compensation: Competitive, based on experience and project scope
🧘 Flexibility: Work on your own time as long as deadlines are met
🎯 Collaboration: Clear communication, performance-focused direction, and team support

How to Apply

We’re excited to see what you’ve got. To apply for this project-based role:
  1. Submit your resume and portfolio – Show us your best work, especially performance-driven copy for eCommerce brands.
  2. Answer a short assessment – If shortlisted, you’ll be invited to complete a skills-based evaluation.
  3. Join an initial interview – A quick call to discuss your experience, process, and fit for the project.
  4. Final interview with the department manager – Dive deeper into strategy, expectations, and how you’ll contribute to the team.
Pearl West

About Pearl West

Pearl West acquires, builds, and scales high-growth consumer brands.

We partner with brands at key inflection points—whether during founder transition, rapid scaling, or operational reset. Our portfolio includes both acquired brands and brands we’ve built from the ground up, all supported by our in house infrastructure and experienced team.

We’re a lean, driven group of builders, operators, and brand obsessives with a shared passion for scaling what matters.

At the intersection of finance, creativity, product development, supply chain, consumer insight & channel expansion, our team combines analytical rigor with startup energy to grow a portfolio of high-performing CPG brands.

Our leadership comes from diverse backgrounds—marketing, M&A, brand strategy, omnichannel growth united by one thing: an execution-first mindset. Strategy is nothing without momentum, and we believe speed, testing, and relentless improvement are what set good brands apart from great ones.

Industry
Beauty & Wellness
Company Size
11-50 employees
Headquarters
Vancouver, CA
Year Founded
Unknown
Website
pearlwestgroup.com
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