At WHSmith Europe our people are at the heart of everything we do. They are the ones that go the extra mile for our customers, the ones that enable our growth. That’s why our Commercial team is passionate about creating an environment where people can be creative and trailblazing in order to do their best work.
As a Buyer, you will drive the commercial performance of your category across all our formats. This role will be managing a category with scale and complexity, so you will need to have previous relevant commercial experience. You will be the key decision maker with the autonomy to deliver your category strategy.
What you will be doing:
How we reward our teams:
Celebrating over 230 years, we’re proud to have grown into a globally recognised brand present in over 30 countries – the air of familiarity people love and trust on their journey. As a diverse group of over 6,000 colleagues, we’re all on the same journey to a better business through our commitments to our planet, people and the communities we serve.
Our business operates from two key locations, In a vibrant area of London, close to Aldgate and Liverpool Street Station, while the other is located at Swindon's International Business Park, just off the M4 with excellent transport links and over 100 on-site parking spaces.
For WHSmith Europe, our mission is simple – to create value for our stakeholders by providing a platform for global brands across airports, hospitals, rail stations and other markets. Our operational environment is fast-paced and highly regulated, requiring exceptional standards of maintenance, compliance, health & safety and colleague welfare across every location.
We’re all about creating an inclusive and welcoming workplace where everyone can be themselves and do their best. No matter your background, age, disability, gender, gender expression, gender identity, race or ethnicity, marital status, religion, sex, sexual orientation or anything else that makes you, you—you’re welcome here.
We’re also open to flexible working where possible, so if that’s something you need, let’s chat. And if you need any adjustments during the selection process, just let our Talent Acquisition team know—we’re happy to help!

WHSmith is a leading, global travel retailer. Since 1792, we’ve grown and evolved into a globally recognised brand, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life.
Today, we have more than 1200 stores in over 30 countries across the globe, serving millions of customers every year, and you’ll find us at airports, railway stations and hospitals.
Each of our stores and formats is tailored to meet the needs of our customers journeys; we’re the trusted home of travel essentials for the world’s travelling customer. We already operate in over 100 airports around the globe and we’re continuing to expand with a growing presence of WHSmith at international airports, and the expansion of our US businesses – Marshall Retail Group for speciality retail and InMotion, our world-leading digital and tech accessories business in travel locations - into new markets.
At the heart of our business are our people and our customers. As a diverse group of over 9,000 colleagues, we are all on the same journey to a better business. Whether our colleagues are based in our stores, our distribution centres or our support centres, we’re committed to providing the opportunity for each and every member of the WHSmith team to be themselves, build their skillset, and progress on their journey with us. That’s why, as we continue our journey, our aim is simple: to make every one of life’s journeys better.