Job Description

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.

About the opportunity

We are seeking a technically strong Business Analyst with deep expertise in marketing technology ecosystems. This role will bridge business needs with technical execution, driving scalable solutions across Marketo, Marketing Cloud, Salesforce, and integrated platforms, with a focus on data architecture, automation, and end-to-end customer journey orchestration.

What you'll get to do

• Translate business requirements into scalable technical solutions across Marketo and integrated systems
• Architect, design, and continuously optimize advanced Marketo programs, including lifecycle frameworks, lead scoring models, segmentation strategies, and automated workflows
• Own and govern the Marketo–Salesforce ecosystem, ensuring robust integration, data integrity, and alignment with revenue operations strategy
• Define and evolve enterprise data architecture across marketing and sales systems (Marketo, Salesforce, web platforms, Cvent, and other MarTech tools)
• Drive integration strategy, design, and execution, including APIs, webhooks, and third-party platforms; serve as the escalation point for complex troubleshooting
• Establish and maintain comprehensive technical documentation, system design standards, and process frameworks to support scalability and operational excellence
• Collaborate with QA teams on testing frameworks
• Identify system limitations and optimization opportunities
• Analyze marketing data and attribution
• Support scalable marketing automation strategies
• Deliver technical demos to stakeholders

Skills and experience we value

• 7+ years in Marketing Operations / MarTech with hands-on Marketo experience
• Experience managing Marketo–Salesforce integration and lifecycle design
• Experience with event platforms (Cvent), enrichment tools (ZoomInfo), conversational tools
• Experience in Agile environments
• Deep expertise in Marketo
• Strong understanding of Salesforce data model and lifecycle
• Experience with APIs, webhooks, integrations
• Knowledge of data architecture and governance
• Troubleshooting sync issues and campaign logic
• Understanding of attribution and analytics
• Strong analytical and systems-thinking mindset
• Ability to balance business and technical needs
• Excellent stakeholder communication
• Detail-oriented and proactive

What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
This job posting is for an existing vacancy

Artificial intelligence may be used in the screening, assessment, or selection of applicants for this position.

About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.
Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world. Further, our back office support teams, including but not limited to Human Resources, are primarily English speaking. Employees need to be able to communicate with these departments in English to appropriately administer their business relationship. Due to the significant high volume of interactions with these English-speaking co-workers, managers, stakeholders and/or clients, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud
Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process
Pour consulter cette offre d'emploi en français, veuillez utiliser le lien: https://jobs.dayforcehcm.com/fr-CA/mydayforce/alljobs