Job Description

The Business Strategist plays a key role within the strategy & steering for the Commercial function, shaping the long-term direction and ensuring we focus on the areas that drive the greatest customer and business value. The role is responsible for translating H&M Customer Experience ambitions, regional needs, customer insights, and business priorities into a clear strategic direction, actionable roadmaps, and efficient governance structures. 

By connecting strategy, performance, and execution across units, the Business Strategist ensures alignment, clarity, and progress toward the 3–5 year ambitions and strategic shifts for the Commercial function. 

WHAT YOU’LL DO

As Business Strategist, you work closely with function management and key stakeholders across Commerical and broader H&M. You drive key cross-functional strategic initiatives and ensure effective strategic steering.   

Key responsibilities include:

• Lead work to define direction for H&M Experience, key shifts, and facilitate unit ownership of the strategy
• Drive cross-functional strategic initiatives, collaborating with key business functions
• Securing alignment between overall strategy and totality of functions’ strategic initiatives  
• Lead and support steering and governance processes to ensure strategic priorities are executed effectively and progress is tracked
• Work closely together with function management and key strategy stakeholders, ensuring prioritization in line with strategic direction 
• Develop a deep understanding of our business and be the person that can guide and empower the leaders in setting the right focus to ensure long-term objectives are met

WHO YOU ARE

We are looking for a person who combines strategic thinking with strong analytical skills and clear, convincing communication. You quickly identify the essence of complex challenges and translate them into actionable solutions. You bring a proactive mindset and are confident in driving initiatives forward, committed to delivering high-quality outcomes.

Working closely with stakeholders at different levels, you understand their perspectives and priorities and adapt your approach to create alignment and clarity. You are comfortable influencing and challenging senior stakeholders when needed, guiding decision-making while maintaining focus on long-term objectives.

You thrive in a dynamic and evolving environment, are open and flexible, and enjoy shaping the future together with others.

To succeed in this role, you also have:

• 3-5 years of experience with strategy- or business development, with a strong track record in shaping and implementing strategies
• Proven ability to lead cross-functional teams and manage complex, multi-stakeholder projects
• Strong analytical and problem-solving skills, with the ability to turn complexity into clarity
• Strong organizational skills with high attention to detail. 
• Collaborative mindset with the ability to influence and drive change without formal authority. 
• Strong understanding of the fashion retail industry, with deeper knowledge in either online or physical store environments. 

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.  

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. Read more about us here.  

JOIN US  

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.   

Take the next step in your career together with us. The journey starts here.  

This is a permanent position based in Stockholm. 

Please send your CV in English as soon as possible. (For internal candidates, please initiate a dialogue with you manager before applying). 

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.