Business Personal Systems (BPS) Product Marketing Portfolio Strategist
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HP is the world’s leading personal systems and printing company. We create technology that enables hybrid work and makes life better for everyone, everywhere.
The Global Business Personal Systems Product Marketing Team is the engine that turns insight into competitive advantage and strategy into growth. We shape what HP builds by bringing forward deep customer and market intelligence, define how we win through clear, differentiated portfolio positioning, and power how we go to market through compelling narratives, playbooks, and experiences that drive demand and adoption. By aligning teams end-to-end and unifying the story across the portfolio, we don’t just support the business—we aim to shift buying behavior, accelerate growth, and make HP the brand customers choose by default.
The role of the Commercial Product Marketing Portfolio Strategist is to strengthen intersection points between product launch functions within Business Personal Systems to steer and influence insight-led creation of value propositions, product marketing messaging, and narrative positioning across the Commercial portfolio and product lifecycle.
They possess a unique mastery and are the subject matter expert on portfolio strategy, future innovation roadmaps, positioning frameworks, and strategic narratives, ensuring alignment across current and future offerings.
Their focus is on creating clear line-of-sight across the portfolio—from category to product line to individual products—ensuring strategic fluidity, differentiation, and coherence moving from current to future innovations. They act as the central portfolio strategist and connective lead across Business Insights, ELT, Strategy & Planning, Product GBU teams, BPS NPI, Category/4P Comms, and Commercial Marketing.
Own and drive end-to-end portfolio positioning strategy across portfolio → product line → series → product (PLs: Notebooks, Desktops, Thin Clients, Chrome, Fortis Education Devices)
Develop and operationalize portfolio frameworks, navigation storybooks, and playbooks
Partner with research teams to frame messaging and positioning tests and translate insights into strategy
Drive cross-functional alignment across GBU, NPI, Creative, and Comms
Serve as AI strategy and application expert and scale AI-driven workflows
Manage OEM messaging alignment and embargo guidance
Translate strategy into market-ready toolkits and guidance
Mentor teams and elevate portfolio-level thinking
Serve as team lead, supporting the manager and elevating the most prominent products within the business. This includes planning through to execution and sustaining, beside Product Marketing Leads.
Highly efficient, creative self-starter to lead and drive workstreams to meet critical deadlines.
Proven ability to lead insight- and data-driven planning that informs world-class briefs, creative outputs, and positioning narratives
Strong storytelling and executive communication skills, with the ability to present ideas clearly and persuasively
Advanced PowerPoint and project management capabilities, managing multiple complex workstreams simultaneously
Deep understanding of portfolio marketing, social, content, and media strategies
Strong analytical skills, with the ability to evaluate data (Excel/Smartsheets), extract insights, and recommend actions
Ability to balance creativity with strategic and data-driven thinking to develop differentiated marketing approaches
Experience with budget planning, operational rigor, and process management, with accountability for outcomes
Proven ability to lead, mentor, and elevate team members and cross-functional partners
Strong influence and collaboration skills, with experience engaging and aligning senior executives and stakeholders across regions and functions
Demonstrated ability to influence decisions and drive alignment across teams, functions, and business groups
Education and Experience Required
Bachelor Degree or equivalent (Master degree or equivalent preferred)
10+ years of work experience in related field
Spain Only: Sales & Services entity
US Only:
The pay range for this role is$130,700to$205,200USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave ( US benefits overview)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (Spain)
Travel -
Relocation -
No
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal"
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