Job Description

Meta is seeking an experienced Business Marketing Manager to join its Business Marketing team in EMEA,

The Business Marketing team is the engine that grows Meta’s business at scale in the Middle East and Africa. We are passionate about helping businesses, brands, agencies, partners and other industry stakeholders understand the ways in which Meta can help them achieve their objectives and growth, and are constantly looking for new ways to inspire and educate the industry in informative, scaled and innovative ways. We are looking for an experienced B2B marketer to join our Business Marketing team to help us build and deliver effective marketing initiatives covering all Meta’s solutions for Business.

Our teams work closely with companies and agencies, in a variety of industries, who use Meta’s platforms as a key part of their growth and marketing strategy and this position will be responsible for executing our business marketing strategy, developing outstanding marketing executions using multiple marketing channels, targeting a wide range of audiences: big companies, advertisers, agencies, key industry organizations and influencers. Some examples include executing integrated business marketing initiatives, hosting in-person and virtual events, producing thought leadership content and running programs, webinars, training and campaigns.

Responsibilities

Deliver best-in-class marketing activations across the full funnel — events, campaigns, programs, training, and content — working closely with business teams and leveraging AI-integrated workflows to move at speed and quality

• Develop and drive multi-regional integrated marketing programs with a vertical focus, contributing to global and EMEA strategic priorities by focusing on the biggest opportunities that drive the greatest value for businesses and Meta.Own and project-manage initiatives across evolving areas of work, proactively identifying opportunities and driving execution, proactively generating incremental revenue and meaningful impact. Redesign workflows from the ground up to fully leverage AI capabilities — orchestrating multiple AI tools in parallel rather than layering AI onto existing processes
• Apply data-driven marketing strategies to hypothesize, test, measure, optimize, and scale initiatives. Break down complex problems into AI-solvable components, iterating with AI to generate and refine solutions and using analytics tools to guide decision-making
• Engage leaders to gain buy-in and support for new directions, and demonstrate measurable AI-driven impact by communicating how AI contributed to results (e.g., time savings, improved quality). Share learnings to help scale AI adoption
• Partner with internal teams and external agencies to ensure high-quality delivery. Advise team and cross-functional partners on complex matters, networking with key contacts and using data to influence decisions within and beyond own area of expertise.Challenge the status quo by seeking innovative ways to elevate the marketing impact. Actively experiment with emerging AI technologies to unblock work beyond traditional role boundaries (e.g., prototyping, analysis, drafting) — especially when situations are unclear or rapidly evolving
• Document, report, and communicate tangible impact in review forums with leadership, demonstrating clear ROI through data-backed insights. Use AI responsibly and ethically, protecting people, data, and intellectual property through policy-compliant practices and validation of outputs

Qualifications

10+ years of experience developing and executing data-driven B2B/Enterprise marketing strategies to drive growth and measurable results

• Ability to craft data-driven narratives that communicate complex marketing metrics, insights, and results to diverse stakeholders
• Experience collaborating with cross-functional and external teams in an agile framework
• Proven ability to juggle multiple initiatives and priorities, staying focused on the highest-impact opportunities
• Comfortable with ambiguity, using data insights and AI tools to adapt and refine strategies in real-time across international teams
• Experience working in a fast-paced, global marketing environment where quick decisions and a strategic, impact-driven approach are essential
• Experience incorporating data insights and AI-powered workflows into marketing campaigns BA/BS degree
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated experience in redesigning workflows with AI tools and delivering measurable AI-driven outcomes
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• B2B marketing experience in the tech sector