Business Marketing Manager - International Market - Sleep & Respiratory Care
Your role:
Supports execution of go-to-market approaches for a designated portfolio encompassing products, solutions, and services, aligning with the overarching business strategy and marketing objectives, while collaborating with Business and Sales Leaders to ensure strategic coherence and effective implementation.
Coordinates New Product Introductions (NPIs), ensuring alignment of marketing strategies and operational execution to optimize market penetration, customer adoption, and overall market leadership.
Facilitates the collection of robust proof-points aligned with the consumer/customer centric strategies, supporting in identifying strategic opportunities driven by End-of-Life product strategies, thereby enhancing market positioning and competitive advantage.
Acts as an interface to global business unit teams, developing and delivering the business plan for the sub-category in the region based on agreed strategic plan of record & annual operating plan.
Works under general supervision, providing local insights on competition, consumer behavior, and market trends to influence global lead Value Proposition Creation (VPC) and Product Development Lifecycle Management (PDLM).
Supports the execution of end-of-life plans for products, ensures smooth transitions for customers by providing timely communication, support, and alternative solutions to minimize disruption and maintains customer relationships.
Develops category-specific omni-channel experiences and shopper journeys, concentrating on defining "where to play" and "how to win" to achieve the prioritized strategic business objectives.
Assists in executing mid-term sales planning for the sub-category, ensuring that plans are aligned with both financial and operational objectives to support overall business goals.
Uses category analytics and consumer insights to help in driving continuous performance improvement, addressing knowledge gaps and accelerating performance for the associated sub-category.
You're the right fit if:
Bachelor or Master Degree in Marketing, Sales, Business Administration, Product Management Entrepreneurship or Business Innovation.
Prior experience in sleep and respiratory domain or a closely related field.
Fluent in English; additional language skills are an advantage.
Preferred skillset:
Strong business acumen paired with medical product portfolio management and Go-to-Market strategies to prioritize opportunities, set pricing and positioning based on reimbursement markets, and drive customer engagement.
Proficient in continuous improvement and marketing analytics to optimize processes, measure performance, and make data-driven decisions that increase efficiency and ROI.
Ability to drive physicians engagement across the region for B2B2C business models.
Compensation and Benefits
Doing meaningful work should come with fair, transparent rewards. The base salary range for this role is EUR 48.611,00- EUR 81.018,00. We determine pay within the range using objective factors, like the skills the role requires, your relevant experience and the responsibility you'll have in this role, alongside internal equity and local market considerations. This role is eligible for 3% short term incentive with your rewards linked to both individual performance and company results. We’ll share the full approach with you during the interview process, so you can make a clear, informed decision. Benefits include hybrid working, paid time-off, health and wellbeing benefits, learning and development opportunities.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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• Discover our rich and exciting history
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here
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Over the past decade we have transformed into a focused leader in health technology.
At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
We see healthcare as a connected whole. Helping people to live healthily and prevent disease. Giving clinicians the tools they need to make a precision diagnosis and deliver personalized treatment. Aiding the patient's recovery at home in the community. All supported by a seamless flow of data.
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