Lutheran Social Services of the National Capital Area

Business Marketing Consultant REQUEST FOR PROPOSALS

Lutheran Social Services of the National Capital Area  •  Washington, DC (Onsite)  •  5 months ago
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Job Description

Level Experienced Job Location Home Office (Headquarters) - DC - Washington, DC 20036 Position Type Contractor Education Level None Salary Range $0.01 - $0.01 Commission Travel Percentage None Job Shift Day Job Category Marketing

About LSSNCA

Lutheran Social Services of the National Capital Area (LSSNCA) has served individuals and families across Maryland, Virginia, and Washington, D.C. for more than a century, fostering resiliency, self-sufficiency, and access to opportunities.

In response to the changing funding environment, LSSNCA is expanding to a social enterprise model that generates earned revenue to sustain and strengthen its mission-driven programs.

In 2025, LSSNCA launched affordable immigration legal services, and will launch two additional social services in retail and behavioral health in 2026

Current marketing efforts include paid Google Search and Advertisements. However, LSSNCA is seeking a strategic partner to address challenges such as:

  • Limited brand awareness for social enterprises.
  • New customer acquisition.

Opportunity

Summary

Lutheran Social Services of the National Capital Area (LSSNCA) invites individuals or firms to submit proposals to develop and implement multi-channel strategies to drive qualified leads for three newly launched and upcoming social enterprise services.

Scope of Work

The selected consultant or agency will be responsible for strategy development, implementation, and optimization, including:

  • Search Engine Optimization
  • Paid Media Strategy and Management
    • Google Search and Ads
    • Recommendations for additional paid channels
  • Social Media Support
    • Paid and organic strategy recommendations
  • Performance Reporting
    • Weekly performance snapshots
    • Monthly reporting with insights, trends, and recommendations

Goals and Objectives

The consultant or agency will support the following goals and objectives:

  • Introduce and position LSSNCA’s social enterprise services in the DMV market
  • Enhance awareness for each social enterprise
  • Drive traffic to social enterprise webpages
  • Improve qualified lead volume and quality, with clear performance benchmarks

Targeted Audience

Primary audiences include:

  • Individuals and families in the D.C.-Maryland-Virginia (DMV) region with ability to pay affordable, below-market rate services.
  • Socially conscious individuals who value:
    • Community impact
    • Mission-aligned purchasing decisions

The consultant or agency should demonstrate experience in marketing services where trust, accessibility, and social impact are key decision drivers.



Qualifications

Proposal Requirements

Proposals must include:

  • Agency overview and relevant experience
  • Case studies or examples of lead generation
  • Proposed approach and strategy
  • Timeline that includes:
    • Onboarding
    • Strategic development
    • Campaign launch
    • Reporting metrics and cadence
  • Detailed pricing, including:
    • Management fees
    • Media spend allocations
    • Additional costs
  • Team structure and roles assigned to the project
  • Submission deadline: January 30, 2026
  • Interviews: Week of February 2
  • Project start date: February 16, 2026

Submission Instructions

  • Send proposals to: Melina Roche, RocheM@lssnca.org
    • Subject line: Business Marketing Consultant Proposal – [Your Name]

Evaluation Criteria

Proposals will be evaluated based on:

  • Experience with lead generation and performance marketing
  • Strategic approach and creativity
  • Proven results, supported by data and metrics
  • Cost-effectiveness and transparency
  • Alignment with LSSNCA’s mission, values, and brand voice
Lutheran Social Services of the National Capital Area

About Lutheran Social Services of the National Capital Area

Since 1917, Lutheran Social Services of the National Capital Area (LSSNCA), a human services and immigration relief and refugee welcome agency, has accompanied those in need throughout Maryland, Virginia, and Washington, D.C. to foster resiliency, self-sufficiency, and access to opportunities. We provide services that last beyond just the initial arrival for families, youth, children, and individuals rebuilding their lives in the D.C. metro area.

LSSNCA is accredited by COA Accreditation, a service of Social Current.

Motivated daily by our belief in the inherent dignity of all, LSSNCA’s innovative participant-informed programs serve refugees, forced migrants, immigrants, children and youth, and underserved communities by filling in the gaps. Piloting initiatives like the area’s first camp for kids impacted by the HIV/AIDS crisis, originating local pro se asylum workshops for Afghan Allies, launching a Resource Center to serve as a community hub for all recently arrived program participants, and offering myriad trauma-informed mental health support services, LSSNCA strives to create an inclusive community of well-being where people thrive.

Industry
Government & Public Safety
Company Size
51-200 employees
Headquarters
Washington, District of Columbia
Year Founded
1917
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