Job Description

At Dr Reddy's "Good Health Can't Wait"

By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community.

Diversity, Equity & Inclusion

At Dr Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team. We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.

Reporting to the Country Head, the candidate will be responsible for driving the launch activities for the Companies Innovative assets in Australia. The candidate will primarily be responsible for sales calls with medical oncologists and relevant healthcare professionals across the country and support the implementation of marketing programs. The incumbent will work closely with medical, global commercial operations & cross-functional teams to ensure success in the execution of marketing strategy and implement sales plans. The candidate is expected to spend 75% of their time on sales activities and 25% of their time supporting marketing initiatives.

Key Responsibilities

• Responsible for achieving the sales targets for the Company’s products
• Meet the coverage and frequency targets (selling to oncologists, oncology nurses and oncology pharmacies)
• Implement educational initiatives like in-service to HCP and education them on managing patients on Company’s products.
• Present the Company’s products in a clear, understandable and professional manner.
• Provide assistance to Company in promotional activities such as trade shows, product presentations, sales calls and other activities of Company with respect to the products.
• Achieve management-defined KPI (Key Performance Indicators) for efficient and proactive account management and/or key account management.
• Drive formulary submissions and ensure products are listed on all hospital and state formularies
• Report regularly competitive insights and competitor activities
• Will ensure Company CRM and data base are maintained and fully up to date in accordance with Company Performance Matrix, which the Company reserves the right to change in line with their business strategy.
• Execute comprehensive brand strategies and launch plans, aligned with brand, portfolio and business objectives.
• Lead the implementation for brand plan , including pre-launch/launch activities, market preparation, launch execution, and post-launch scale-up.
• Develop robust marketing insights to the Brand Plan with a patient-centric focus. Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders across Top 10 countries
• Manage promotional budgets to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns.
• Manage key opinion leaders and HCPs engagements effectively in collaboration with medical
• Play an active role to ensure flawless execution of brand initiatives This requires extensive cross functional collaboration
• Achieve KPIs and drive effectiveness of launch initiatives and track brand performance against launch goals

Qualifications

Minimum Qualification

• Min 3 years of experience in oncology sales
• Strong selling skills coupled with strong analytical and influencing skills
• Proven track record of successfully managing key accounts and sound knowledge of protocols
• Ability to travel frequently as per requirements of the role
• Ability to think strategically and be entrepreneurial
• Marketing/Brand Management experience is preferable
• Good interpersonal, presentation and cross functional skills.
• Hands-on proactive approach and accountability
• Experience to work in and lead cross-functional and cross-cultural teams
• Ability to multi-task
  

Knowledge, Skill & Experience

• Proven experience in implementing integrated brand plans
• Effective cross functional team player
• Ability to apply strong patient centricity, empathy and understanding of customers’
• High business acumen.
• Strong strategic thinker

DRL is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is DRL’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

Additional Information

Benefits Offered

At Dr Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture

Ask any employee at Dr Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.