Job Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟲𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟮𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟲-𝟮𝟱 𝗟𝗣𝗔)

Experience: 3+ yrs

Location: Bengaluru

Job Type: Full-time

We are looking for a commercially driven Business Manager – Revenue & Retention to take end-to-end ownership of a consumer business unit, with direct responsibility for revenue, retention, monetization, and customer lifecycle growth.

The role is suited for a highly analytical and execution-oriented professional who can operate like a mini business owner—translating business targets into growth plans, making data-driven decisions, launching experiments, and driving measurable improvements in revenue and customer retention.

Requirements

Key Responsibilities

• Own revenue and retention targets for an assigned business unit and translate them into weekly and monthly growth plans.
• Develop strategies to improve activation, conversion, repeat purchases, retention, and win-back.
• Identify and prioritize customer segments based on behaviour, engagement, value, and lifecycle stage.
• Define appropriate offers, pricing, promotions, and messaging for different customer segments.
• Plan and execute lifecycle and CRM campaigns using MoEngage, CleverTap, WhatsApp, push notifications, and in-app channels.
• Develop personalised customer journeys to improve engagement, monetization, and retention.
• Design and manage experiments across offers, pricing, messaging, segmentation, and customer journeys.
• Analyse campaign and business performance to identify what is driving revenue and retention.
• Track and report key business metrics including revenue, ARPU, retention, repeat rate, conversion, and LTV.
• Use dashboards, customer data, and SQL-based analysis to identify opportunities and diagnose performance gaps.
• Partner with Product, Growth, Data, and Content teams to execute business and growth initiatives.
• Continuously optimise customer lifecycle strategies based on performance data and experimentation.
• Identify opportunities for automation, AI-powered CRM, personalization, and scalable customer engagement.
• Take ownership of business outcomes and proactively identify actions required to achieve targets.
• Operate effectively in a fast-paced environment where priorities, strategies, and experiments evolve quickly.

What Makes You a Great Fit

• 3–6 years of relevant experience in business management, growth, monetization, CRM, lifecycle marketing, consumer technology, or a related field.
• At least 1 year of experience in AI-native consumer technology or a closely related digital consumer environment.
• Proven experience owning or significantly contributing to revenue, retention, monetization, or business-unit targets.
• Hands-on experience with MoEngage, CleverTap, or similar CRM/lifecycle engagement platforms.
• Strong understanding of customer lifecycle management, including activation, purchase, repeat usage, retention, and win-back.
• Strong analytical skills with the ability to work confidently with dashboards, customer data, metrics, and SQL.
• Understanding of key consumer and monetization metrics such as ARPU, LTV, retention, conversion, repeat rate, and revenue.
• Experience designing and executing segmentation, personalization, A/B testing, and growth experiments.
• Strong commercial mindset with the ability to connect customer behaviour and data insights to business outcomes.
• Excellent execution skills and the ability to work independently in fast-paced, ambiguous startup environments.
• Strong cross-functional collaboration skills with Product, Growth, Data, Content, and other teams.
• Experience with P&L or business-unit ownership, transactional or subscription monetization, AI-powered CRM, or 0-to-1 product environments is an advantage.
• Understanding of Bharat and T2/T3 consumer behaviour is a plus.
• High ownership, accountability, and a strong bias toward measurable execution.