Job Description

Location: Riyadh

Reports to: Regional Head, Africa - Middle East - Türkiye

Key interfaces: Global Truck Business Unit; R&D; Finance; Supply Chain; Homologation; Customer Service

Role purpose

Own the regional truck offer and turn product capability into profitable, reference-building business. Lead portfolio, positioning, pricing/TCO, product readiness and sales enablement across the region.

Key Responsibilities

· Define the regional truck strategy and segment priorities across light, medium and heavy-duty applications.

· Build country-by-country product/segment roadmaps based on TIV, duty cycles, regulation, competition, price points and electrification economics.

· Own product positioning, target transaction prices, TCO logic and commercial guardrails with Finance and market teams.

· Translate customer requirements into disciplined product requests; distinguish must-have adaptations from low-return complexity.

· Lead launch readiness covering specification, homologation, bodybuilder interfaces, charging, service, parts, training and sales tools.

· Support strategic fleets, tenders and demonstrations; create compelling value propositions and reference cases.

· Manage product lifecycle, competitor intelligence and sales forecasts; provide structured input to global product planning.

· Coach cluster and direct-sales teams on applications, value selling and objection handling.

Success measures

· Truck order intake, revenue, gross/contribution margin and market share

· Priority-segment pipeline and conversion

· Product and launch readiness on time

· TCO competitiveness and price realization

· Reference fleets secured and repeat orders

· Forecast accuracy and adaptation business-case returns

Candidate profile

· 10+ years in commercial vehicles, including truck product management, sales engineering or business development

· Deep understanding of truck applications, payload, body integration, duty cycles and fleet economics

· EV truck, charging and transition-planning experience strongly preferred

· Strong pricing, business-case and cross-functional leadership capability

· English fluency; Arabic, Turkish or French advantageous; frequent regional travel

Leadership expectations：

Think big and play big, while remaining fact-based and hands-on. Put the customer and vehicle uptime at the center; collaborate across functions and cultures; make ownership visible; communicate concisely; escalate early; and follow commitments through to measurable results.