Job Description

Yamaha is seeking to fill a Business Intelligence Manager III role for our facility located in Marietta, GA. The Manager, Motorsports Business Intelligence leads the research and intelligence function that transforms market, economic, competitive, and customer data into actionable insight for Yamaha Motorsports. Leading a team of analysis, the role delivers mega, macro, and micro trend analysis, industry and demand forecasts, competitive intelligence, customer segmentation and journey insights, brand positioning, and executive-ready strategic outlooks and briefings. By translating complex data into clear, decision-ready intelligence, this position supports the Strategy & Business Intelligence team’s mid- and long-term planning and strengthens Yamaha’s competitive advantage across the Motorsports portfolio.

What you’ll be doing:

Business Intelligence Strategy & Market Insights:

• Lead the development and delivery of mega (5–10 year), macro (economic and demographic), and micro (segment behavior) trend analysis that informs Yamaha Motorsports’ strategic direction.

Strategic Trend Analysis:

• Direct the development of long-term industry, consumer, technological, economic, and business scenario analysis that support planning, investment, and product strategy decisions. demographic trend analysis to identify emerging opportunities, risks, and strategic implications for Yamaha Motorsports business.

Forecasting & Market Assessment:

• Lead the creation of enhancement of industry demand forecasts, market outlooks, business scenario analyses that support planning, investment, and product strategy decisions.

Competitive Intelligence:

• Oversee competitive intelligence programs, including competitor benchmarking, market-share analysis, product positioning assessments, and strategic monitoring of industry developments.

Executive Insights & Strategic Recommendations:

• Translate complex business intelligence into concise, executive-ready recommendations, strategic outlooks, presentations, and decision-support materials for senior leadership.

Customer & Market Research:

• Direct customer research and analytics, including customer segmentation, journey mapping, purchase drivers, willingness-to-pay, and brand positionings, and evolving market expectations.

Team Leadership & Capability Development:

• Lead, coach, and develop the team, establishing research methodologies, analytical standards, and data quality.

Cross-Functional Business Partnership:

• Partner with the Senior Manager, Strategy & Business Intelligence and cross-functional leaders (Business Management, Product Planning, Sales, Marketing, FP&A) to translate intelligence into strategy and plans.

Intelligence Infrastructure & Process Improvement:

• Establish and maintain research tools, data sources, dashboards, and reporting cadences that ensure timely, accurate, and repeatable intelligence delivery.

Strategic Opportunity Evaluation:

• Support evaluation of new business opportunities, adjacent markets, and strategic initiatives through structured research and analysis.

What you need to be successful:

• Bachelor’s degree in Business, Economics, Marketing, Finance, Statistics, Market Research, or a related field required; MBA or advanced degree preferred.
• 7+ years of progressive experience in market research, business intelligence, competitive intelligence, strategy, or analytics, including experience delivering insights to senior stakeholders.
• 2+ years of people leadership or team leadership experience, or demonstrated experience leading analysts and cross-functional research projects.
• Demonstrated experience translating market, economic, competitive, and customer data into actionable business insight.
• Experience in motorsports, automotive, powersports, manufacturing, durable goods, consumer products, or a similarly complex product-based business preferred.

Competencies/ Knowledge, Skills and Abilities:

Strategic Thinking

• Ability to synthesize complex market, economic, competitive, and customer information, identify the business implications, and present clear recommendations to senior leaders.
• Strong business acumen with the ability to connect industry trends and customer insights to business performance

Research & Analytics

• Advanced expertise in market research methodologies, trend analysis, forecasting, competitive intelligence, and customer/segmentation analytics.
• Strong command of primary and secondary research, syndicated data sources, and both quantitative and qualitative research techniques.
• Strong project management skills with the ability to manage multiple research streams and deadlines.

Communication & Executive Presence

• Ability to communicate complex analyses to diverse audiences, including senior executives.
• Proven ability to build executive-ready briefings, storytelling, strategic outlooks, and data visualizations that drive decisions.

People Leadership

• Demonstrated ability to lead, coach, and develop analysts and to improve research processes, tools, and data quality.
• Collaborative leadership style with strong written and oral communication and stakeholder-management skills.

Technical Skills

• Advanced proficiency with Excel and PowerPoint; experience with BI/visualization tools (e.g., Power BI, Tableau) and market research/data platforms required.

Decision-Making Responsibility / Organizational Scope

• Operates with a moderate-to-high degree of autonomy in leading the Motorsports business intelligence and research function, establishing research methodologies and analytical standards, prioritizing team resources, and recommending changes to forecasts, research priorities, and market assumptions.
• Provides independent, data-driven insight and recommendations to the Senior Manager, Strategy & Business Intelligence and senior leadership; major strategy changes and significant commitments are escalated for approval through established governance.
• Responsible for the direct management and development of a Business Intelligence Analyst and a Research Analyst; team size and structure may evolve based on business needs.

Don’t meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

What’s in it for you:

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour work-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product

Reports to: Senior Manager Strategy & Business Intelligence

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.