Job Description

企業概要

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok

求人内容

Mission Statement:

As our stakeholder’s trusted partners, we precisely understand their business issues and provide optimal solutions by analyzing and integrating multiple data sources

Major Responsibilities:

Primary Market Research

• Develop and validate business hypothesis by designing and executing periodical market research for key products in collaboration with external market research agencies
• Select the most optimal research technique, data sources and 3rd party agency to meet the research objectives
• Synthesize primary research findings with secondary data, CI (Competitive Intelligence) and so on
• Build and validate hypotheses to continuously improve brand strategy in the dynamic market
• Closely work with global business intelligence team and assist them conduct global studies

Secondary Market Research and Analytics

• Enable stakeholders to make agile data-driven decisions through timely and precise market reporting on a regular basis
• Track KPIs to ascertain the brand performance is on track and quickly raise a flag when a deviation from the strategy is observed
• Utilize business intelligence tools to manage secondary data: Fusion (database management tool), MDV and JMDC analyzer, Share of voice data and others
• Analyze the brand performance and the market situation using multiple data with diverse analyses
• Manage the supplier relationships
• Continuously explore ways to improve reporting efficiency and look for better data sources
• Closely work with Global MABI-Analytics team to fulfill the global “Winning with data” initiatives

Brand Excellence

• Be alert to current business challenges in the market and collect relevant data to help brand teams develop appropriate countermeasures in a timely manner
• Play a pivotal role in the brand planning process based on AbbVie’s framework by providing fundamental market information such as patient flow, situation analysis, competitive landscape and market value drivers.
• Collect competitive information globally and locally from cross functions as the hub

Support for Demand Forecasting

• Build the initial forecasting template with epi-data, demand study, analogue analysis and other relevant information to help the brand team leader build the LRP (Long-range plan)
• Update the patient-based commercial model on a monthly basis

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Essential Skills & Abilities

Knowledge

• Knowledge on market research and data analytics methodologies about the pharma business
• Knowledge on pharmaceutical market data (IQVIA, JMDC, MDV, Epidemiological data, etc)
• Knowledge on pharmaceutical marketing

Skills

• Skills on project management and working in cross-functional team environment
• Advanced analytics abilities, skills in analytical tools (MS Excel is required, Tableau, experience in other statistics and modeling tools)
• Strong presentation skills (Effectively articulate actionable recommendations based on analyses)
• Advanced communication and influencing skills
• Logical thinking, hypothetical thinking
• Documentation skills
• Fluency in English (TOEIC score of 850 or above )

Education/Experience Required

• 5 years or longer experiences in primary and secondary market research in pharmaceutical business
• Bachelor’s degree or above (graduate degree in science or data management is a plus)

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Required competency

The Ways We Work (AbbVie’s 5 Leadership Attributes)

ALL FOR ONE ABBVIE

Keeping our eyes focused on achieving success for AbbVie and our patients, we weigh all our decisions against the common good. We get to the goal together—inspiring, sharing and creating as a team. Making the most of our incredible diversity, each of us contributes our best to achieve remarkable impact for patients. We solve problems for all rather than serving our immediate team, work group or function.

DECIDE SMART AND SURE

Attuned to opportunity, we make intelligent decisions, adapting to create the best outcomes. While never compromising patient health or safety, we act quickly, not allowing pace to be the captive of perfection. Instead, we embrace experimentation. Undaunted by failure, we accept what doesn’t work, learn from it, and get on to what does.

AGILE AND ACCOUNTABLE

We seek to streamline and eliminate unnecessary obstacles. Planning ahead, we also adapt as we go. We trust and answer to each while questioning the status quo. We take responsibility to delegate when possible and to make tough decisions when necessary to ensure our focus on priorities and results. Every delay is a remarkable impact deferred for a patient—so, we’re keenly aware of the urgency in all we do.

CLEAR AND COURAGEOUS

Open, honest and candid dialogue is core to our work and how we act with others. Knowing that courtesy can be both friend and foe, we collaborate while asking “why”—to achieve more than we thought possible. We share information freely and continuously, because insights and solutions can come from anywhere and ultimately serve us all. We admit mistakes and move on to what works

better. Even in disagreement, we grow stronger by putting the courage of our convictions to the test.

MAKE POSSIBILITIES REAL

We question relentlessly with endless curiosity. We’re never satisfied with “good enough”—because patients depend on us to continually deliver more. We think in big ideas and challenge ourselves to find solutions that are creative and constructive. Embracing ideas from everywhere, we have the patience to let them develop, even as we push for results—applying the resources needed to get to outcomes. Ever resilient, we try again and again and again to succeed. We’re tenacious about turning possibilities to reality.

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