Job Description

Yamaha has an exciting opportunity for a Motorsports Business Intelligence Analyst to join our Motorsports team. This role serves as the division’s fact base and insight engine, transforming fragmented market, customer, competitive, industry, and internal business data into forward-looking intelligence. The role identifies emerging trends, opportunities, risks, and possible future business environments to support Yamaha Motorsports’ 10-years strategy and portfolio decisions. The Analyst primarily owns the data to intelligence to insight stages and partners with strategy leaders to translate findings into strategic choices and actions.

What you'll be doing:

• Track and analyze market size, demand, volume, share, category and regional trends, industry structure, adjacent categories, technology developments, economic, demographic, lifestyle, and societal forces. Translate external signals into implications for the next 5-10 years.
• Develop and maintain transparent, evidence-based long-term market and demand outlooks, including baseline forecasts, alternative scenarios, key assumptions, leading indicators, and potential strategic implications.
• Monitor and assess established and emerging competitors across corporate direction, portfolios, product launches, pricing, features, technology, accessories, financing, connectivity, positioning, customer experience, and partnerships.
• Analyze actual vs. plan, historical performance, market share, category and segment results, pricing, retail, dealer inventory, and key business drivers. Establish the fact-based baseline for strategy and identify changes, root causes, risks, and opportunities.
• Connect multiple quantitative and qualitative sources to identify patterns, relationships, gaps, opportunities, and risks. Move analysis from what happened to why it happened, what may happen next, and what it could mean for Yamaha’s motorsports portfolio over a 5-10 year horizon.
• Assess changes in economic conditions, tariffs, fuel prices, interest rates, and relevant regulations that may affect market demand, industry structure, or competitive activity.
• Translate research and analysis into clear implications and recommendations, partnering with Business Management, Product Planning, Sales, Marketing, Operations, FP&A, and other stakeholders.
• Partner with Business Management, Product Planning, Research, Finance, Sales, Marketing YMUS Corporate, YMC, and other stakeholders to align definitions and assumptions, validate findings, and improve the use of intelligence in planning in planning and decision-making.

What you need to be successful:

• Bachelor’s degree in Business, Economics, Finance, Marketing, Statistics, Data Analytics, Market Research, or a related field required.
• 3+ years of experience in business intelligence, market analysis, forecasting, strategy, analytics, or a related discipline.
• Demonstrated experience conducting trend analysis, building or supporting industry and demand forecasts, and analyzing market share and competitive performance
• Experience benchmarking products and technologies, assessing competitor companies, and monitoring industry, economic, or regulatory developments.
• Experience in motorsports, automotive, powersports, consumer products, or related business preferred.
• Strong ability to synthesize complex external and internal information into clear business implications.
• Knowledge of industry and demand forecasting, market sizing, market-share analysis, segment analysis, and business-performance measurement.
• Experience with competitor benchmarking, product and technology comparisons, pricing and positioning analysis, competitor company assessments, and competitive-landscape monitoring.
• Advanced proficiency in Excel and PowerPoint; experience with Power BI, Tableau, or similar visualization tools preferred.

What’s in it for you:

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour work-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product

Reports to: Department Manager

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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