Job Description

About the Team

Global Business Marketing (GBM) at TikTok is at an inflection point. As the business evolves from establishing its brand presence to driving measurable commercial growth, the way we analyse, interpret and act on marketing performance needs to evolve with it. This role sits at the heart of that shift.

About the Role

GBM Strategy & Operations exists to transform strategic ambition into operational reality. A core part of that is ensuring that every marketing initiative we run, across every hub sub-function and every region, is measured against what it actually delivers for the business, not just what it produced in activity terms.

This is the role that owns that capability. As the leading Analyst, Performance & Insights, you will be the connective layer between GBM's global and regional teams, the Business Analytics organisation, building the measurement governance, analytical infrastructure, and commercial intelligence that allows the business to track impact against our P0 priorities, with New Client Acquisition and Marketing ROI as the two primary lens.

This is an experienced, hands on, individual contributor role for someone who isn't afraid to get their hands dirty while owning the measurement backbone of a global marketing function, not just report against it. You will work at the intersection of data, commercial strategy, and cross-functional governance, and your output will directly inform executive decision-making and business planning. Examples of key outputs include adhoc executive-level analysis reports and QBRs.

Responsibilities

Measurement Governance & Infrastructure

- Own and operationalise GBM's measurement governance framework — the methodology, standards, and processes that define how marketing impact is tracked consistently across global hub teams and regional spokes

- Design, govern, and continuously improve the performance dashboards and reporting infrastructure used across global and regional S&O

- Set data governance standards and ensure data integrity and consistency across reporting sources

Commercial Intelligence & P0 Priority Tracking

- Lead the tracking and reporting of impact against GBM's P0 business priorities, with New Client Acquisition as the primary focus area

- Produce executive-level analysis and QBR reporting that connects marketing execution to business outcomes, translating data into clear commercial narratives for leadership

- Lead deep-dive root cause analysis when performance diverges from plan, and partner with regional teams to understand and act on those findings

MarTech & Cross-Functional Partnership

- Serve as the primary S&O interface with MarTech and the MSO organisation on data infrastructure, measurement tooling, and how commercial intelligence flows between teams

- Partner with integrated marketing teams, including digital channels and events, on attribution and channel performance measurement, ensuring what is being tracked reflects real commercial impact

Regional Alignment

- Work closely with regional S&O leads to ensure a consistent measurement methodology is applied across all regions

- Working with multiple regional stakeholders within the broader marketing team and business analytics team across different timezones and cultures