In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The Business Intelligence Analyst supports data excellence, reporting, and analytical capabilities across Red Bull Australia. This role combines technical proficiency with analytical thinking to build, maintain, and improve sales reporting tools, depletions data, and field analytics systems. It involves a strong focus on data integrity, visual storytelling, and cross-functional stakeholder support.
DATABASE MANAGEMENT
Set up and maintain automated processes to collect, validate, and process data from distributor partners and field systems.
Conduct regular validation and cleansing of duplicate accounts and customer attributes within the master data to ensure ongoing accuracy and compliance with data standards.
Assess the reliability of incoming data and apply segmentation logic in alignment with global guidelines.
Build and maintain data pipelines supporting depletions, availability tracking, and customer hierarchies.
REPORTING & INSIGHTS
Analyse sales, distribution, and availability data across national, state, and account levels to identify trends and performance insights.
Build and maintain BI dashboards and visualisations for use across sales, category, and field teams.
Apply appropriate analytical techniques to solve business problems and support commercial decisions.
Contribute to quarterly and annual business reviews by preparing relevant data analyses and reports.
VISUALISATION & COMMUNICATION
Create clear, visually engaging reports and presentations that highlight commercial opportunities.
Support sales teams with ad-hoc data queries, report creation, and integration of internal and external data sources.
Translate technical outputs into actionable insights for key stakeholders
GOVERNANCE & TRAINING
Document key BI processes and contribute to training materials for key users.
Support local and international system rollouts as a technical point of contact.
Collaborate with global BI, Data Science, and Data Engineering teams on system updates, testing, and enhancements.
Thank you recruitment agencies, we will be recruiting this role internally.
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Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com