CelcomDigi

Business Insights Specialist

CelcomDigi  •  Onsite  •  3 hours ago
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Job Description

The Business Insights team plays a pivotal role in equipping the business with data-driven intelligence. This role is responsible for extracting meaningful insights from data sources, including Tableau, and transforming them into coherent stories that drive business decisions. You will work closely with stakeholders to fulfill both ad hoc data requests and proactively develop insights that identify trends, customer behaviors, and business opportunities. This role also involves standardizing common insights into templates, ensuring reusability, and cataloging insights reports for optimal efficiency.

Responsibilities

  • Extract, analyse, and interpret large datasets to deliver insightful reporting that supports strategic decision-making across the business
  • Partner closely with stakeholders to understand business questions, conduct deep-dive and ad hoc analyses, and translate findings into clear, actionable recommendations
  • Build and refine customer segmentation analyses to uncover behavioural patterns and enable the creation of targeted products and campaigns
  • Develop value-add, automated reports that track changes in subscriber behaviour and performance with efficiency and scalability in mind
  • Translate complex data into compelling stories—presenting insights through clear reports and presentations that resonate with both technical and non-technical audiences

Requirements

  • A recognized university degree, preferably in business, marketing, analytics, or a related field
  • Minimum 5 years of experience in data analytics, business insights, or a similar role, with a strong understanding of customer behaviour and performance management
  • Hands-on experience with BI and visualization tools such as Tableau, Qlik, or Power BI
  • Proficiency in data analysis using SQL and/or Python
  • A curious, analytical mindset with the ability to connect data to business outcomes and communicate insights with confidence
CelcomDigi

About CelcomDigi

CelcomDigi is Malaysia’s largest mobile network operator with more than 20.4 million users on its network. The company aims to serve the growing digital needs of its customers by leveraging its newly combined widest network footprint, distribution touchpoints, innovative range of digital products and services, and superior customer experience powered by over 3,800 top industry experts. The company has clearly defined ambitions to advance the nation, inspire Malaysian society, and be a leader in inclusion and ESG practices. For more information on CelcomDigi, visit www.celcomdigi.com.

Industry
Telecommunications
Company Size
5,001-10,000 employees
Headquarters
Petaling Jaya, MY
Year Founded
2022
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