Job Description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

Drive innovative well-rounded and actionable market and shopper insights across combustibles and non-combustible categories (if applicable) in Vietnam using a multitude of data and insights sources.Lead strategic analysis and marketing strategy formulation based on continuous evaluation of corporate performance and competitor intelligence, identifying and analysing business opportunities and risks to enable effective strategic, operational and tactical business decisions.Support Vietnam’s business insight journey by feeding relevant insights and practices into Vietnam EM processes & APMEA SOUTH DRBU to ensure a comprehensive and consumer centric perspective is embedded across functions and collaborators.

Your key responsibilities will include:

Business

• Lead the ongoing delivery of comprehensive, forward-looking and actionable market and customer insights across combustible and non-combustible (if applicable) categories for Vietnam to shape short-, mid- and long-term Marketing and corporate strategies and plans.
• Aggregate data and research outcomes into meaningful and actionable insights by using and linking multiple data sources and insights subject areas, and support to turn those insights into clear and meaningful storylines and recommendations to ensure cross functional impact and action (EM LT, Cross Functional team leads).
• Key strategic partner for all EM functions to ensure all key market drivers (5Cs: Customer, Consumer, Company, Competition, Macro Context) are understood and incorporated in strategies and plans.
• Lead delivery of quarterly EM deep dives to support annual business planning cycle as well as ongoing relevant market analysis for meetings like MAP and EM DRM.
• Support shaping the business narrative and delivery of strategic above market reviews and communication (DRBU visits, Management Board Updates, APMEALT engagements etc.)
• Act as a consultant to the Vietnam EM community on all insights and performance related matters (Portfolio, RTM, Pricing, Illicit, Regulatory impacts, Consumer and Market dynamics etc.).
• Ownership of the overall relationship with strategic RA agency partners (i.e. Circana, Ipsos, Nielsen), ensuring overall agency delivery is in line with consumer and market needs, guidelines and BAT standards.

People

• Lead, grow and innovate Business Insights in Vietnam through the dynamically changing market environment.
• Continuously drive the organisation towards a more consumer- and insights-centric view. While being commercially sound
• Provide direction and focus to the Vietnam EM on market opportunities and risks and demonstrate resilience when challenging the status quo.
• Contribute to a strong Marketing talent pipeline by developing and coaching cross functional team members and peers.
• Be a role model for integrated Area working to overcome country specific thinking and acting and inspire team members and peers to act accordingly.
• Contribute and influence strategic direction for senior leadership -- bringing ideas, inspiration and creative thinking.
• Act as a role model of Core Values behavior inspiring wider organization.

What are we looking for?

• A tertiary degree in Marketing, Business, Management field.
• Minimum of 5 years Insights /Marketing Management or relevant experience within a leading FMCG company with a proven track record of business delivery
• FMCG marketing skills and/or experience covering: Category, Brand, Commercial, Finance, Insights and Research, Strategy and Planning ideally in a multi category capacity.
• Proficiency in collaboration. Ability to build relationships at all levels & Influence forums, conversations, decisions.
• Solid business understanding and commercial foresight. Data driven approach and rational thinking
• In-depth understanding of consumer and market research tools and retail audit panel data in particular.
• Ability to draw long-term industry insights from a more dynamic and data heavy operation.
• Ability to provide independent, evidence-based and well-thought-through opinions as an input to management decision making.
• Lead, engage and manage agency and third-party partners, beyond borders acknowledging and navigating cultural differences.
• Excellent communication and storytelling skills: ability to deliver effective presentations to collaborators at all levels. Capability in providing the right level of detail, depending on the needs of the audience.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.