• Support the Global Growth Department in driving data-backed initiatives to improve acquisition efficiency and channel performance.
• Analyze customer acquisition funnels, conversion points, and drop-offs to identify opportunities to improve onboarding and first transaction rates.
• Track and evaluate the performance of referral programs, associate channels, and marketing acquisition campaigns.
• Identify high-performing acquisition sources and recommend optimization strategies.
• Analyze customer funnel performance, cohort behaviour, and corridor trends to uncover growth opportunities.
• Build meaningful customer cohorts and behavioural segments using transactional and engagement data.
• Identify early churn indicators and provide insights for personalized engagement strategies.
• Proficient in extensive research and comprehensive competitive analysis.
• Assist in designing, setting up, and analyzing A/B tests and growth experiments across key acquisition and engagement touchpoints.
• Document experiment hypotheses, results, and insights in a structured knowledge repository.
• Capture learnings from campaigns and product usage to identify optimization opportunities.
• Prepare weekly and monthly dashboards covering acquisition metrics, activation, retention, churn, segmentation, and CLV.
• Maintain KPI dashboards tracking CAC drivers, funnel performance, corridor trends, and customer behaviour patterns.
• Prepare insight reports and performance summaries for leadership.
• Support planning, segmentation, and execution of retention, win-back, and engagement campaigns.
• Coordinate with CRM, Marketing, and Product teams to ensure accurate campaign execution.
• Work closely with Product, Marketing, Operations, RD, CX, Treasury, and CRM teams to support growth initiatives.
• Support PLG(product-led growth) efforts by analyzing product usage patterns and adoption metrics.
• Contribute ideas to improve user journeys, reduce friction, and enhance the overall customer experience.

Qualification:

• Minimum Graduation

Experience:

• 3+ years of relevant experience in data analysis, business intelligence, and operational excellence, including managing customer acquisition, retention, and workflow optimization projects

• Strong analytical and research skills with proficiency in Excel.
• Understanding of growth funnels, cohort analysis, churn metrics, retention strategies, and campaign analytics.
• Familiarity with A/B testing and experimentation frameworks.
• Preferred experience with fintech/payments, CRM platforms, Firebase/Google Analytics, and segmentation tools.
• Strong communication and cross-functional collaboration skills.
• Curious mindset with strong problem-solving ability and eagerness to learn.
  
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