Develop and grow the market for Airium by creating demand through technical specification, building relationships with key stakeholders in the construction ecosystem, and securing projects where Airium is selected as a building solution.
The role bridges technical promotion, commercial development, and project acquisition
Develop and implement the market development strategy for Airium.
Identify priority market segments (residential, commercial, industrial, renovation).
Establish value proposition vs alternative solutions (EPS, XPS, mineral wool, foam concrete).
Identify pilot projects and flagship reference projects
Expected output:
Initial market penetration and early project pipeline.
Promote Airium to decision-makers influencing building design
Target stakeholders:
Architects
Structural engineers
Thermal consultants
Developers
Design institutes
Activities:
Technical presentations
Project design support
Preparation of technical documentation
Participation in early project stages
Build and manage a pipeline of projects
Negotiate commercial agreements with developers and contractors.
Coordinate internally with technical teams and applicators.
Track projects from design stage to execution
Develop relationships with:
General contractors
Real estate developers
Precast manufacturers
Large construction companies
Monitor construction trends and regulatory developments
Track competitor solutions and pricing.
Provide feedback to management regarding product adaptation and strategy
Support marketing initiatives:
seminars and training sessions
professional events
demonstration projects
technical publications
Number of projects specifying Airium
Sales volume generated from projects
Pipeline value of upcoming projects
Number of strategic partnerships
Number of architect / consultant engagements
Preferred:
Degree in Civil Engineering
Construction Engineering
Architecture
Building Technology
Alternative:
Technical background combined with strong commercial experience.
Minimum 5–8 years experience in one of the following sectors:
Construction materials (cement, dry mortars, insulation)
Building systems (ETICS, insulation, roofing)
Technical sales in construction
Project development or specification sales
Experience with specification-driven sales is highly desirable.
Building physics
Construction methods
Insulation systems
Structural basics
Business development
Negotiation
Project pipeline management
Strategic thinking
Ability to explain technical solutions simply
Strong presentation skills
Relationship building with senior stakeholders
Fluent Azerbaijani, Fluent English - highly desirable
Ideal candidate should be:
Entrepreneurial
Proactive and persistent
Comfortable working with new technologies
Able to influence technical decision makers
Strong network builder
Holcim is the leading partner for sustainable construction, creating value across the built environment from infrastructure and industry to buildings.
We offer high-value end-to-end Building Materials and Building Solutions - from foundations and flooring to roofing and walling - powered by premium brands including ECOPlanet, ECOPact and ECOCycle®.
Our more than 45,000 talented Holcim employees in 45 attractive markets - across Europe, Latin America and Asia, Middle East & Africa - are driven by our purpose to build progress for people and the planet, with sustainability and innovation at the core of everything we do.
