
Farnell
Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.
Business Development Representative (m/f/d)– NI Test Solutions
Drive Innovation. Build Relationships. Grow Business.
Are you passionate about technology, sales, and helping customers solve complex engineering challenges?We'relooking for a motivated Business Development Representative (BDR)to help expand our NI (National Instruments) Test business byidentifyingnew opportunities, engaging prospective customers, and supporting our regional sales teams.
In this role,you'llcombine your curiosity for technology with your ability to build relationships, creating qualified sales opportunities for industry-leadingtestand measurement solutions.
What You'll Do
As a Business Development Representative, you will:
Identifyand qualify new business opportunities through outbound prospecting, inbound enquiries, marketing campaigns, and partner referrals.
Engage with prospective and existing customers to understand their testing, validation, and measurement challenges across R&D, manufacturing, and validation environments.
Initiate customer conversations to introduce NI Test products, software, and system-level solutions.
Qualify opportunities based on customer needs, technical fit, budget, and project timelines before handing them over to theappropriate sales teammember.
Respond promptly to customer enquiriesregardingNI Test products, capabilities, and applications.
Maintain regular follow-up withprospects to ensure opportunities continue progressing through the sales pipeline.
Collaborate with Sales, Marketing, Product teams, and NI partners to delivera consistentcustomer experience and account strategy.
Accurately record customer interactions, activities, and opportunities within the CRM system.
Contribute to regional pipeline growth, increased market penetration, and overall revenueobjectives
Supportadditionalbusiness development initiatives asrequired
What We're Looking For
You are a proactive, customer-focused professional who enjoys connecting with people and learning about technology.
We'relooking for someone with:
ABachelor'sdegree or equivalent experience
A foundational understanding of—or genuine interest in—NI Test and Measurement solutions.
Knowledge of sales processes, lead generation, prospecting, and opportunity qualification.
Strong communicationand relationship-building skills
Excellentorganisationalskills with attention to detail.
The ability to manage multiple priorities while working collaboratively within a team
A positive, self-motivated attitude and a desire to learn and develop.
Good English and German communication skills, both written andspoken
WhatYou'llBring
Confidence engaging customers through phone, email, and virtual meetings.
Curiosity to understand customer challenges andidentifybusiness opportunities.
Strong problem-solving and active listening skills.
A collaborative mindset and the ability to work closely with Business Development Managers, Account Managers, Inside Sales, Marketing, and Product teams.
Commitment tomaintainingaccurateCRM records and supporting reliable sales forecasting.
What'sin it for You:
Participation in exciting and motivating projects with a supportive team environment where everyone really is working toward the same goal
Flat hierarchies, short decision-makingpathsand a high degree of personal responsibility with a wide scope for decision-making
Structured onboarding as part of the NEO program and qualified induction training
Flexible working hours, mobile working and working abroad "Workation"(10 daysyear)
30 days' vacation plus special leave days for private matters
Subsidizedcompanypensionscheme
AdditionalpaymentforVWL
Fitnessallowance
Job bike
Commutingallowance
Canteenand Barista Bar
EmployeeAssistanceProgram
Why Join Us?
This is an exciting opportunity to build your career in technical sales while working with world-classtestand measurement technologies.You'llreceive support from experienced sales professionals, gain exposure to innovative engineering solutions, and play a key role in helping customers succeed.
Ifyou'reambitious, enjoy building relationships, and are excited by technology and business development,we'dlove to hear from you.
#LI-FARNELL
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.
Avnet is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center in your region: Americas applicants – hrnow@avnet.com, Asia applicants - hrnow.asia@avnet.com, EMEA applicants - hrnow.EMEA@avnet.eu

Avnet is a global electronic components distributor with extensive design, product, marketing and supply chain expertise for customers and suppliers at every stage of the product lifecycle. For the past 100 years, Avnet has helped its customers and suppliers around the world realize the transformative possibilities of technology.
Our culture was founded on new ideas and emerging technology. Headquartered in Phoenix, Arizona, Avnet is a leading global technology distributor and solutions provider at the center of the technology value chain. Founded in 1921, we work with suppliers in every major technology segment to serve customers worldwide across a broad range of markets. Whether working on large-scale production or early prototypes, we meet customer needs through individualized, end-to-end service to streamline solutions and improve efficiency for customers worldwide. Headquartered in Phoenix, Arizona, we serve more than 1 million customers in more than 140 countries and partner with global suppliers from almost every technology segment.
Learn more about Avnet at www.avnet.com.