Job Description

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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com

Take the next step in your sales career with LocaliQ, a USA Today Co. brand, where innovation, teamwork, and results-driven success are at the core of everything we do. As a Business Development Representative (BDR) focused on Funeral Home Businesses, you will prospect, qualify, and generate new sales opportunities by engaging funeral home owners, general managers, funeral directors and marketing decision-makers.
This role is designed for individuals who are energized by high-volume outreach and motivated by measurable performance goals. You will play a critical role in activating new and previously active funeral home businesses through obituary placements, helping funeral homes build meaningful audiences for the families they serve and strengthen their connection to the local communities they support, while leveraging LocaliQ’s obituary marketing solutions.
LocaliQ provides ongoing one-on-one training and coaching, giving you the opportunity to build foundational sales skills in prospecting, messaging, objection handling, and consultative conversations, while preparing you for long-term career growth within a world-class sales organization.

About Our Customers: Funeral Home Businesses
Funeral homes are deeply community-centered businesses operating within a highly sensitive, trust-based, and relationship-driven industry. As a Business Development Representative, you will develop a strong understanding of the operational, emotional, and logistical challenges that can prevent consistent obituary placements, and work directly with funeral homes to help remove those barriers.
You will engage with key decision-makers and influencers, including Funeral Home Owners, Funeral Directors, General Managers, and Marketing Managers or external marketing partners.
Your outreach will include new prospects, currently active customers, and previously active customers, with a primary focus on activating and/or reactivating obituary placements. Through thoughtful, respectful conversations, you will help funeral homes expand the reach of the families they serve, build lasting local audiences, and strengthen their connection to the communities in which they operate.

Key Responsibilities
• Conduct high-volume outbound prospecting (100–120 phone calls per day) to funeral home businesses.
• Qualify inbound and outbound leads and set appointments with decision-makers.
• Develop a working knowledge of the funeral home industry and local market dynamics.
• Clearly articulate and understand the value of LocaliQ’s Obituary audience, rate programs, and technology solutions for obituary placement.
• Accurately document activity, notes, and outcomes in CRM tools.

A Little About You
• You are someone who thrives in a fast-paced, goal-oriented environment and is motivated by growth and performance. You bring:
• A track record of high achievement or a strong desire to begin and excel in a sales career
• Excellent written and verbal communication skills
• A naturally curious mindset with a passion for learning how businesses operate
• A competitive nature with a strong drive to meet and exceed measurable goals
• High energy, self-motivation, and resilience
• Comfort handling objections and rejection daily
• Previous experience demonstrating the ability to meet or exceed expectations
• Preferred Qualifications - Previous sales or customer-facing experience (phone-based preferred)

Training & Career Growth
• LocaliQ invests heavily in your success. You will receive:
• Ongoing one-on-one coaching and training
• Exposure to digital marketing fundamentals and consultative sales skills
• Clear performance metrics and advancement opportunities

Join Our Team
If you are passionate about sales, digital marketing, and helping funeral home businesses grow and serve their communities more effectively, we encourage you to apply and take the next step in your career with LocaliQ.
#LI-REMOTE
#LOCALiQ
#LI-LL

The annualized base salary for this role will be $35, 000,00 - $45,000.00.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.