Job Description
Business Development Representatives (BDRs) at Siteimprove play an important role in supporting our Sales organization and helping build a strong pipeline of new opportunities. As one of the first points of contact for many prospective customers, BDRs help introduce Siteimprove and begin meaningful conversations with potential clients.
Siteimprove is a global SaaS company focused on digital accessibility, content optimization, SEO/AIO, analytics, and web governance—helping organizations deliver more inclusive and effective digital experiences. With the launch of Siteimprove.ai, our Agentic Content Intelligence Platform, we are continuing to evolve how customers connect content performance and compliance with actionable insights across their digital presence.
In this role, you will focus on identifying and qualifying new business opportunities across a range of industries. You will engage with stakeholders in digital, marketing, IT, accessibility, and business teams to understand their priorities and explore how Siteimprove may support their goals. You will work closely with Account Executives to develop pipeline, advance opportunities, and support the sales process.
This is a role for individuals who are curious, motivated by learning, and interested in building relationships in a SaaS environment. It offers exposure to complex organizations and the opportunity to develop strong sales fundamentals through hands-on experience.
We are looking for people who are proactive, resilient, and strong communicators, with a genuine interest in understanding customer needs and contributing to team success.
We are looking for individuals who are proactive, resilient, and strong communicators with a genuine interest in understanding customer needs and creating value through thoughtful outreach. If you are excited about building pipeline in a purpose-driven environment and contributing to the growth of an AI-first SaaS platform shaping the future of digital experiences, we’d love to hear from you.
What you will be doing
- Act as a trusted first point of contact for prospective customers, taking time to understand their business challenges and connect them to relevant Siteimprove solutions
- Engage prospects through thoughtful, multi-channel outreach (email, phone, LinkedIn, and research-driven targeting) to generate qualified pipeline opportunities
- Conduct discovery and qualification conversations to uncover pain points and business priorities, and clearly articulate these to Account Executives
- Develop a strong understanding of Siteimprove’s platform—including accessibility, SEO/AIO, analytics, and content optimization—and confidently communicate value across use cases
- Collaborate closely with Account Executives to progress opportunities through the pipeline and support a high-quality, enterprise sales motion
- Leverage data, intent signals, and prospecting tools to identify and prioritize the right accounts and opportunities
- Consistently meet and exceed activity and pipeline goals while delivering a high-quality experience for every prospect interaction
- Contribute to building a scalable, repeatable outbound and inbound qualification process that improves team efficiency and effectiveness
- Participate in ongoing sales training and coaching, continuously developing your skills in SaaS sales, discovery, and objection handling
- Adapt quickly in a fast-paced, evolving environment and contribute ideas to improve how we engage the market
- Partner cross-functionally with Sales, Marketing, and Enablement to improve messaging, targeting, and conversion quality
- Perform other related duties as assigned
FedRAMP Classification Notice
This position is currently designated as Out of Scope for FedRAMP-authorized systems and environments. Individuals in this role are not expected to require access to systems or data within the FedRAMP authorization boundary as part of their regular job responsibilities.
If business needs change and the role is expanded to include access to FedRAMP-authorized systems or data, any required verification, authorization, confidentiality, or access-control requirements must be successfully completed before such access is granted.
What we require of you
A genuine interest in prospecting and generating new business opportunities that fuel the sales pipeline
A strong sense of urgency and ability to prioritize effectively in a fast-paced, high-growth environment
Natural curiosity with the ability to ask thoughtful, structured questions that uncover real business challenges
Ability to identify, qualify, and develop high-quality opportunities for Account Executives
Strong communication skills, with the ability to engage prospects clearly and professionally across written and verbal channels
Self-motivated and results-driven, with a consistent track record of meeting and exceeding goals
Comfortable working toward daily, weekly, and monthly performance metrics while maintaining a high-quality prospect experience
Collaborative team player who works effectively with Account Executives, Marketing, and peers to improve overall pipeline performance
Entrepreneurial mindset with a willingness to test new approaches, iterate quickly, and improve outreach effectiveness
Positive, resilient, and growth-oriented attitude, thriving in a feedback-rich, performance-driven environmentWhat we'll love about you
- Bachelor’s degree or equivalent practical experience required
- Open to candidates with internships, co-op programs, or 0–2 years of professional experience
- Backgrounds in sales, business development, customer success, marketing, recruitment, hospitality, retail, or other customer-facing roles are highly valued
- Demonstrated experience in fast-paced environments requiring communication, problem-solving, and relationship-building
- Strong preference for individuals who have developed resilience, curiosity, and goal-oriented performance habits early in their careers
- SaaS, digital marketing, or technology exposure is a plus, but not required
- We prioritize skills and potential over linear career paths or traditional experience alone
What you'll love about us
- We’re building the next generation of AI-powered content intelligence, helping organizations unify accessibility, SEO/AEO, analytics, and content performance into one platform. If you’re energized by solving complex problems, working cross-functionally, and contributing to a product with real-world impact, we’d love to connect.
In addition, we hope you will appreciate:
- Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and volunteer leave.
- Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
- Prepare for the future: 401(k) with a company match to provide a better future in your retirement years
Siteimprove is an equal opportunity employer
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
Siteimprove is a global corporation that has developed data practices to ensure your personally identifiable information is appropriately protected. Please note that personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at
https://siteimprove.com/en/privacy/
FedRAMP Authorization Notice for Job Postings
This position may involve access to systems, information, or customer environments that are subject to the Federal Risk and Authorization Management Program (FedRAMP). Where applicable, FedRAMP-related responsibilities will be outlined in the job description.
If the role includes FedRAMP-related duties, candidates may be required to meet the following requirements:
Identity Verification: Candidates must successfully complete federal I-9 employment eligibility verification.
Citizenship/Residency Requirement: Certain roles may be limited to U.S. citizens or lawful permanent residents if job duties include access to controlled systems, environments, or data.
Access Authorization: Employment offers for applicable roles are contingent upon confirmation that the candidate meets the minimum access requirements associated with the FedRAMP authorization level required for the position.
By applying, you acknowledge that, if the role includes FedRAMP-related responsibilities, employment may be subject to these authorization and verification requirements.
