Job Description

Who Are We Looking to Add to Our Team? 

• Identify and develop new business opportunities  
• Collaborate with sales and marketing teams to nurture leads and accelerate pipeline growth through personalized outreach and targeted campaigns. 
• Conduct market research and competitive analysis to identify emerging trends and inform business strategies. 

• Provide support to the sales team in pre-sales activities, including preparing presentations, coordinating product demos, and responding to RFPs. 
• Act as a liaison between sales, marketing, and product teams to ensure alignment on messaging and value propositions. 
• Assist in the creation and management of sales enablement materials to support prospect engagement and drive deal closure. 

• Conduct thorough research to identify potential company leads using various tools, databases, and market intelligence resources. 
• Analyze market trends, competitor activities, and industry developments to identify new business opportunities. 
• Update, manage, and maintain a comprehensive database of potential leads, ensuring all information is accurate and up to date. 

• Evaluate leads based on predefined criteria to determine their quality and potential fit with our products/services. 
• Engage with leads through initial outreach (emails, calls, etc.) to gather more information and qualify their interests and needs. 
• Document and track all interactions with leads, providing detailed notes and insights to the sales team. 

• Work closely with the marketing team to align lead generation efforts with marketing campaigns and strategies. 
• Collaborate with the sales team to understand their requirements and ensure a smooth handoff of qualified leads. 
• Provide feedback to the marketing team on the quality of leads and suggest improvements for lead generation strategies. 

• Generate regular reports on lead generation activities, including the number of leads identified, qualified, and passed to sales. 
• Analyze the effectiveness of different lead generation channels and tactics, providing recommendations for optimization. 

Qualifications

• Bachelor's degree 
• 1+ years of experience in marketing, business development, or sales support roles. 
• Strong project management skills with the ability to multitask and meet tight deadlines. 
• Excellent communication and interpersonal skills, with a proven ability to build and maintain relationships with internal and external stakeholders. 
• Proficiency in full tech stack for business (MS Office, Google Workspace).  
• CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo) is a plus. 

Compensation