AIA

Business Development, Principal

AIA  •  Singapore, SG (Onsite)  •  2 months ago
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Job Description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

In this role, the Business Development Manager will be responsible for bridging strategic partnerships, and business development, with a focus on financial institutions and offshore AIA business units (BU).
It involves leading cross-functional teams, building strong relationships with bank partners, cross-jurisdiction internal stakeholders, and ensuring effective sales and marketing strategies

Key Responsibilities:

1. Business Development & Partnerships

  • Develop, formulate, and deliver sales and distribution strategies focused on Financial Institutions and offshore AIA BU segments.
  • Build and strengthen relationships with offshore AIA BU stakeholders, bank management, branch personnel, and introducers to drive top funnel leads, sales growth and profitability.
  • Identify new business opportunities across distribution channels and geographical markets.
  • Grow bank partners businesses, ensuring the achievement of VoNB (Value of New Business) targets within budget.

2.Strategic Initiatives & Project Management

  • Oversee the planning, execution, and completion of strategic projects (including offshore AIA BU collaboration) that align with AIA IW’s growth objectives.
  • Define project scope, objectives and deliverables in collaboration with cross-functional teams. (e.g. AIA BU workstreams, steerco and governance forums)
  • Manage project resources, budgets, risk mitigation, and performance tracking
  • Monitor and evaluate project outcomes, recommending adjustments to ensure objectives are met.
  • Coordinate requirements and priorities across internal, external and offshore functions for holistic project implementation.

3. Sales & Marketing Oversight

  • Design and develop marketing strategies, sales training & product rollouts tailored to partner banks and offshore AIA BU HNW clients.
  • Ensure proper alignment between AIA IW’s product offerings, partner banks’ and offshore AIA BUs’ goals.
  • Track and analyse feedback from marketing campaigns, recommending improvements for future initiatives.
  • Sign off on product recommendations, PRs, and other advisory processes related to sales.

4. Governance & Compliance

  • Ensure adherence to compliance, regulatory, and offshore conduct guidelines in business development and sales advisory activities.
  • Manage risk mitigation processes and ensure team compliance with CPD training and licensing requirements.

Key Requirements

  • Bachelor’s Degree in Business Management, Banking & Finance, or other related field
  • Minimum 8 to 10 years in sales, partnerships, or business development in insurance or banking industry
  • Demonstrated success in acquiring and managing regional strategic partnerships
  • Strong capability in partnership acquisition, negotiation and relationship management skills
  • In-depth knowledge of HNW and retail insurance products
  • Strong business acumen with an understanding of market trends, competition and industry dynamics advantageous
  • Proven strategic project management, problem-solving and execution skills
  • Excellent presentation, communication and stakeholder-influencing skills; including at senior management and executive levels
  • CLI, ILP, IFA qualifications or equivalent (e.g. M5, M9, HI)
  • Fluency in other Asian languages advantageous

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

AIA

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.

(2) Macau SAR refers to the Macau Special Administrative Region.

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Central, HK
Year Founded
Unknown
Website
aia.com
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