Job Title: Director –

Founded in 2003, Novalink Solutions is a leading provider of highly responsive IT, engineering, and professional services, delivering tailored technology and workforce solutions to clients across telecommunications, government, energy, utilities, healthcare, and financial sectors. With deep expertise in managed engineering, custom IT development, and staff augmentation, Novalink is committed to maximizing the potential of modern technology and adding measurable value to every client engagement.

About the Role

We are seeking a dynamic and strategic Director to lead both
Business Development and Marketing
for our AI-driven Talent Intelligence and Recruitment Automation platform. This role requires a seasoned leader with deep experience in SaaS / HRTech / ATS sales, combined with strong marketing acumen to drive brand visibility, demand generation, and GTM excellence. The Director will own revenue growth, market expansion, and the overall positioning of our AI Talent Solutions across global staffing and enterprise HR ecosystems.

Key Responsibilities

Business Development & Sales Leadership

• 
  Drive
  end-to-end revenue strategy
  , including market penetration, enterprise acquisition, and subscription growth.
• 
  Lead the complete
  lead generation → demo → solution mapping → negotiation → deal closure
  cycle.
• 
  Conduct high-impact
  product demos and ROI-driven solution selling
  to recruitment leaders, staffing executives, and enterprise HR teams.
• 
  Build and manage a
  predictable sales pipeline
  , ensuring accurate forecasting and CRM discipline.
• 
  Develop strategic partnerships with
  ATS vendors, MSP programs, consulting firms, HR service platforms
  , and talent ecosystems.
• 
  Represent the company at industry events, conferences, and partner forums to strengthen market presence.
• 
  Mentor and guide junior sales team members, establishing best practices and performance standards.

Marketing & GTM Ownership

• 
  Lead the
  overall marketing strategy
  , including brand positioning, messaging, and competitive differentiation.
• 
  Oversee
  demand generation
  , including digital campaigns, content strategy, email marketing, and lead nurturing.
• 
  Collaborate with Product and Marketing teams to refine
  GTM strategy
  , influence roadmap priorities, and align product-market fit.
• 
  Drive
  content creation
  for case studies, sales collateral, pitch decks, and thought leadership.
• 
  Conduct
  market research and competitor analysis
  to identify trends, opportunities, and positioning strategies.
• 
  Strengthen the company’s digital footprint through
  SEO, social media, paid campaigns
  , and targeted outreach.

Ideal Candidate Profile

• 
  10–12 years of experience
  in SaaS / HRTech / ATS / IT staffing sales, with exposure to marketing leadership or GTM strategy.
• 
  Strong understanding of
  recruitment workflows, ATS usage, MSP programs, bench sales, and talent acquisition processes
  .
• 
  Proven ability to
  lead enterprise sales cycles
  , close high-value deals, and build scalable revenue engines.
• 
  Experience managing
  marketing functions
  , including digital marketing, content strategy, and demand generation.
• 
  Exceptional
  communication, presentation, negotiation, and stakeholder management
  skills.
• 
  Experience selling to
  US or India staffing and enterprise HR markets
  is a strong advantage.
• 
  A self-driven, strategic thinker who thrives in a fast-paced, high-growth environment and can independently drive both BD and Marketing outcomes.