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Why does this job exist and why is it critical?
To drive acquisition of commercial and industrial solar customers by identifying high-potential business segments, building a strong project pipeline, converting prospects into signed contracts, and supporting revenue growth for the company’s C&I solar business.
The candidate will focus on businesses such as shoplots, warehouses, schools, clinics, multi-site chains, SMEs, and selected industrial customers where solar can help reduce electricity costs and support sustainability goals.
1. New Customer Acquisition
Responsible for identifying, approaching, and acquiring new C&I solar customers.
Key responsibilities:
Prospect and generate leads from commercial and industrial segments.
Target businesses with high daytime electricity usage.
Build relationships with business owners, finance decision-makers, operations heads, and sustainability teams.
Conduct first-level qualification of customer electricity bills, roof suitability, business needs, and decision timeline.
Drive meetings, proposals, site assessments, and commercial discussions.
Convert qualified opportunities into signed contracts.
2. Pipeline Development and Management
Own and manage the full sales pipeline from lead generation to closure.
Key responsibilities:
Build a healthy pipeline of C&I opportunities.
Maintain proper tracking of leads, prospects, proposals, and deal status.
Prioritize opportunities based on revenue potential, closing probability, and strategic value.
Provide weekly pipeline updates with clear next steps.
Work closely with internal teams to unblock commercial, technical, legal, or operational issues.
3. Commercial Proposal and Solution Selling
Position solar as a business solution, not just a product.
Key responsibilities:
Understand customer pain points such as electricity cost, ESG pressure, tariff risk, and energy efficiency.
Explain solar savings, payback period, ROI, and commercial benefits clearly.
Support preparation of proposals, business cases, and customer presentations.
Work with technical and product teams to design suitable solar solutions.
Promote the right payment model, including outright purchase, upfront + leasing, or other approved commercial structures.
4. Strategic Segment Development
Develop focused acquisition plays by customer segment.
Key responsibilities:
Build segment-specific sales approaches for shoplots, clinics, warehouses, schools, retail chains, and SMEs.
Identify multi-site customers where solar can be scaled across multiple locations.
Develop referral opportunities through business associations, property owners, developers, and channel partners.
Support partnership-led acquisition with EV companies, property developers, equipment suppliers, or SME ecosystem partners.
5. Stakeholder and Partner Management
Coordinate across internal and external parties to close deals.
Key responsibilities:
Work with engineering, operations, finance, legal, procurement, and product teams.
Coordinate site visits, feasibility checks, proposal preparation, and contract finalization.
Manage customer expectations from first contact until handover to implementation team.
Support onboarding of customers after contract signing to ensure smooth project kickoff.
6. Market Intelligence
Provide feedback on market trends and competitor activities.
Key responsibilities:
Track competitor offers, pricing, payment models, and customer objections.
Identify barriers to C&I solar adoption.
Share insights on customer feedback, pricing sensitivity, and emerging market opportunities.
Recommend improvements to sales pitch, offers, and commercial structure.
Key KPIs
1. Revenue Acquisition: Achieve signed C&I solar revenue target.
2. Number of New C&I Contracts Signed: Secure new commercial and industrial solar contracts.
3. Qualified Pipeline Value: Maintain a healthy qualified pipeline.
4. Proposal-to-Contract Conversion: Convert proposals into signed contracts.
5. Multi-Site Customer Acquisition: Acquire customers with repeatable multi-site potential.
Minimum Requirements
Diploma or Degree in Business, Marketing, Engineering, Energy Management, Sustainability, or related field.
Minimum 3 to 6 years of experience in business development, B2B sales, enterprise sales, SME sales, solar sales, energy solutions, or related industry.
Proven track record in acquiring new business customers.
Strong communication, negotiation, and presentation skills.
Able to understand customer needs and convert them into commercial proposals.
Comfortable dealing with business owners, finance managers, operations managers, and senior decision-makers.
Able to work independently and manage sales pipeline discipline.
Preferred Experience in Commercial and industrial solar sales
What’s next?
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

Established in 1961, Malayan Flour Mills Berhad (MFM) is the pioneer in the flour milling industry in Malaysia. MFM has grown to become the leading flour miller in Malaysia with regional presence in Vietnam and Indonesia. Over the years, we have expanded into poultry integration, aquaculture, and raw material trading. In FY21, the group revenue was RM2.43 billion.
MFM is one of the major poultry integrators in poultry feeds, breeding, farming with a state-of-the-art processing facility across the poultry value chain. Designed to meet the domestic and international markets, the advanced facility will process up to 300,000 birds per day.
With our asset of 3,000 people, we have transformed and grown in Malaysia and regionally. Synergising with our workforce, we embrace Artificial Intelligence, Big Data, Internet of Things (IoT) in our day-to-day business. Through our partnership with Tyson Food, Inc. and Toyota Tsusho Group, we aspire to be a leading global halal food enterprise while achieving sustainable development goals.
Building the workforce of the future…Today. We invite you to be part of our team!
Visit https://www.mfm.com.my/careers/ or apply via the Jobs tab in Linkedin.