Bihr

Business Development Manager (Parts and Accessories) - Midlands

Bihr  •  Alfreton, GB (Onsite)  •  3 hours ago
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Job Description

About the role

At Moto Direct, we are looking for a Business Development Manager (Parts and Accessories) to develop and grow our commercial activity across the region.

The successful candidate will be responsible for identifying new business opportunities, developing existing accounts, strengthening customer relationships and delivering commercial growth in line with company objectives.

This is a field-based role, involving regular contact with customers, distributors, workshops and retail outlets, with a high level of autonomy in planning visits, managing priorities and developing the regional business.

Key responsibilities

  • Develop and implement the commercial strategy for the region.
  • Identify, qualify and convert new business opportunities across the territory.
  • Develop existing customer accounts and increase sales, product penetration and customer loyalty within parts and accessories.
  • Build and maintain strong relationships with distributors, dealers, workshops, retailers and other key commercial partners.
  • Present and promote the company’s products, ranges, campaigns and commercial initiatives.
  • Plan and carry out regular customer visits, business reviews, product presentations and commercial meetings.
  • Monitor sales performance, gross margin, orders, opportunities, activity and regional development.
  • Negotiate commercial terms and support the development of profitable, long-term partnerships.
  • Identify customer needs, market trends, competitive activity, commercial risks and opportunities for improvement.
  • Work closely with Customer Service, Marketing, Purchasing, Logistics, Post-Sales and other internal teams.
  • Record customer activity, visits, opportunities and relevant information accurately in the CRM/ERP system.
  • Provide regular reports and market feedback to the relevant stakeholders.

What we are looking for

  • Previous experience in the motorcycle, parts, accessories & lubricants sector is crucial.
  • Experience in business development, field sales, account management, distribution, retail, B2B sales or a similar commercial role.
  • Experience developing a regional customer portfolio and winning new business.
  • Strong understanding of commercial development, customer relationship management and sales performance tracking.
  • Ability to manage a territory, plan routes and prioritise customer visits and business opportunities.
  • Good working knowledge of CRM/ERP systems and Microsoft Excel.
  • Full, valid driving licence and availability for regular travel throughout the northern region.
  • Professional level of English, both written and spoken.
  • Additional language skills are advantageous in an international business environment.

Key competencies

  • Strong business development, sales and customer focus.
  • Excellent communication, negotiation and relationship-building skills.
  • Commercial awareness and a clear understanding of customer and market needs.
  • Autonomy, organisation and effective territory planning.
  • Proactive approach to identifying and converting new opportunities.
  • Ability to analyse sales, margin, pipeline and customer development opportunities.
  • Resilience when working towards targets and managing objections or commercial challenges.
  • Accuracy in the recording of activity and quality of commercial information.
  • Collaborative approach and commitment to finding practical solutions.

Role conditions

  • Full-time position.
  • Predominantly field-based role with frequent regional travel.
  • Availability for regular travel within the region and, when required, to meetings, trade shows and company events in other locations. Including staying away from home.
  • Valid driving licence and availability for regular use of a company vehicle in accordance with company policy.

Why join Moto Direct

You will join an international group that is a leading specialist distributor in the motorcycle sector, with a direct impact on the development and growth of the business across the region.

You will have the autonomy to manage your territory, direct contact with the market and the opportunity to build long-lasting commercial relationships with customers and distribution partners.

What we offer

  • Integration into an international team.
  • Permanent contract.
  • Company vehicle.
  • Laptop and mobile phone.
  • Training and professional development plan.
  • Competitive fixed salary plus performance-related bonus.
  • Equal opportunities and an inclusive working environment.

Interested in the challenge?

If you are commercially minded, enjoy developing customer relationships and want to contribute to Moto Direct’s growth across the region, we would like to hear from you.

Apply now and help us continue to drive the development of Moto Direct's business

Bihr

About Bihr

Entrepreneurial spirit. Performance. Respect. Passion. Come ride with us and power your career

Founded in 1975, Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooters. Nearly to 50 years of passionate evolution in distribution, Bihr kept its original DNA and mission to ensure that bikers can safely live their passion and address their mobility needs.

The company is present in over 15 countries. Our portfolio comprises about 350 brands and 250.000 items distributed through a network of 15.150 dealers. This is made possible by 1.150 employees, including 100 in-house sales representatives and 40 customer service representatives.

From the outset, the strength and foundation of this exceptional success has been based on comprehensive services and first-class logistics. With a total storage area of more than 54.500 m2 spread over 7 warehouses, Bihr is able to supply almost all dealers in Europe within 24 hours.

Industry
Wholesale & Distribution
Company Size
201-500 employees
Headquarters
Tienen, BE
Year Founded
Unknown
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