As a Business Development Manager (BDM) specializing in Marketing impact measurement and Advanced Marketing Intelligence, you will be the driving force behind our growth in the high-stakes world of marketing analytics. It is a consultative, high-level engagement position where you will bridge the gap between complex data science and C-suite business objectives, helping brands navigate the post-cookie landscape to optimize their multi-million dollar ad spends, get intelligence about their place in the market, identify audiences and execute strategic & tactical campaigns
Strategic Prospecting: Identify and engage with decision-makers (CMOs, Heads of Analytics, Brand Managers) that manage significant cross-channel marketing budgets.
Consultative Selling: Lead deep-dive discovery sessions to understand a prospect's current measurement stack (MTA, Last-Click, etc.) and identify gaps that our offering can solve.
Product Evangelism: Simplify complex econometric concepts into compelling business narratives. You must be able to explain the "why" behind measurement, automation & data driven decision making
Full Sales Cycle Management: Own the process from initial outreach and technical scoping to contract negotiation and closing.
Collaboration: Work closely with the Data Science and Product teams to ensure the feasibility of proposed solutions and provide market feedback for the product roadmap.
Experience 5–8 years of experience in B2B SaaS sales, specifically within AdTech, MarTech, or Marketing Analytics.
Domain Knowledge - Strong understanding of Marketing measurement, Marketing Mix Modeling (MMM), brand strategy, and the evolving privacy landscape.
Communication -Exceptional ability to present technical data products to non-technical executives.
Analytical Mindset - Comfortable discussing R^2 values, p-values, and Bayesian frameworks and being able to explain why measurement will result in growth for the client's brand.
Location:
Mumbai
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
