Job Description

Main responsibilities and tasks:

• Manage and partner with distributor On-Trade sales team to deliver commercial objectives for PRG Brands and gain share of market.
• Support the development & implementation of Dubai On Trade commercial strategy via negotiation, influence, and relationship building with key stakeholders.
• Proactively search and find new business opportunities in Dubai On Trade that align to the company’s commercial and brand strategy objectives.
• Support the creation of the Annual Business Plan (ABP) for the market with SMART KPIs, as well as negotiating the RPVA Trade Marketing plans with each On Trade account, in partnership with the Trade Marketing team.
• Support the implementation of RPVA plans per customer to ensure flawless execution.
• Reach sales targets and defined sales KPIs.
• Build relationship with key influencers/decision makers within the distributor and On Trade customers based on trust, expertise, and reliability
• Maintain existing accounts and gain new accounts per priorities/objectives set, in respect of the allocated resources.
• Build profitable business models per account to ensure a win-win approach
• Co-create programs for outlets with support of Trade Marketing, Brand team and Brand Ambassadors to execute with the distributor team.

Education:

Bachelor’s degree in Business Administration, Marketing, or a related field. (A Master’s degree or MBA is a plus).

Experience:

Minimum of 5 years of experience in Business Development, Sales, or Trade Marketing within the FMCG sector. Mandatory experience within the Dubai On-Trade sector.

• Specific Expertise: Proven track record in the On-Trade channel is highly desirable.
• Local Knowledge: Deep understanding of the Dubai market landscape, its key players, and its unique regulatory environment.

Capabilities & Skills:

• Relationship Leadership: Exceptional interpersonal and relationship-building skills, with the ability to navigate complex stakeholder maps.

• Strategic Analytics: An analytical mindset with a passion for data-driven decision making and the ability to translate insights into profitable business models.
• Agility & Innovation: Proven ability to innovate and adapt in fast-paced, ever-changing environments.
• Communication Mastery: Excellent communication and presentation skills, capable of influencing and persuading diverse audiences, from distributor teams to C-level executives.
• Negotiation: Strong commercial acumen with a sharp ability to negotiate "win-win" agreements and manage P&L at an account level.
• Multicultural Intelligence: High degree of cultural awareness and sensitivity, thriving in the multicultural professional setting of the UAE.
• Industry Passion: A genuine interest in the Wine & Spirits industry

Job Posting End Date:

Target Hire Date

2026-05-01

Target End Date