Xsolla Agency is the IP licensing division of Xsolla — the global video game commerce platform used by 2,000+ developers worldwide. We connect entertainment IP owners (anime studios, film & TV brands, creators, sports properties) with game developers and publishers to create in-game collaborations, licensed content, and branded events.
As Business Development Manager for China, you will own the full BD lifecycle for the Chinese gaming market — sourcing and qualifying developer and publisher partners, pitching IP collaboration opportunities, structuring deals, and closing agreements. You will be the primary point of contact between Xsolla Agency and China's gaming ecosystem.
Developer & Publisher Development
Identify, qualify, and engage Chinese mobile, PC, and console game developers and publishers as potential IP licensees
Build and maintain a pipeline of active developer and publisher relationships in the Chinese gaming market
Present IP collaboration opportunities tailored to each developer's game genre, audience, and monetization model
Establish and maintain a network of relationships with Chinese film, entertainment, and IP companies, and gain a strong understanding of China’s proprietary IP operations and management mechanisms.
Represent Xsolla Agency at Chinese gaming industry events (ChinaJoy, CGDC, WePlay, etc.)
Deal Structuring & Negotiation
Structure licensing deals including guest appearance integrations, full game licenses, season pass DLC, platform deals
Negotiate MG amounts, royalty rates, revenue share terms, platform scope, and territory rights
Prepare and review term sheets in coordination with legal and finance
Manage deal progress from first contact through to signed contract
Market Intelligence
Track trends in the Chinese gaming market — top-grossing titles, emerging genres, player behavior, and monetization shifts
Maintain Salesforce CRM records for all developer contacts, deal stages, and pipeline values
Provide regular market reports and competitive analysis to the global team
Cross-functional Collaboration
Work closely with the IP sourcing team to match Chinese developer demand with the right IP supply
Coordinate with Xsolla's legal, finance, and product teams on deal approval and contract execution
Support product milestone reviews and launch coordination for live deals
Experience
3–6 years of business development, partnerships, or licensing experience in the gaming industry
Demonstrated track record of closing deals with game developers or publishers
Prior experience working with IP licensing, branded content, or game collaboration programs is a strong plus
Familiarity with mobile-first game ecosystems (iOS/Android/WeChat Mini Programs) preferred
Skills
Fluent in Mandarin Chinese (native or near-native); business-level English required for internal communication
Strong commercial negotiation skills with experience structuring MG, royalty, and revenue share deals
Excellent relationship-building and communication skills with C-suite and BD executives
Analytical — able to read deal economics, evaluate ROI, and present business cases internally
Proficiency in CRM tools (Jira, Slack, Salesforce preferred) and standard office software
Industry Knowledge
Deep understanding of the Chinese gaming landscape — major publishers (Tencent, NetEase, miHoYo, ByteDance), platforms (TapTap, Bilibili Games, WeGame), and market dynamics
Awareness of IP licensing trends globally including anime, creator/influencer, film & TV, and video game IP
Understanding of game monetization models: F2P, gacha, DLC, battle pass, cosmetics
This job description is intended to outline the general nature and level of work currently performed and is not an exhaustive list of all duties, responsibilities, or qualifications required.
Privacy Notice & Data Processing ConsentBy submitting your application and uploading your resume/CV, you acknowledge and agree that Xsolla will process your personal information (including but not limited to your name, contact details, work experience, and educational background) for the purpose of recruitment, candidate evaluation, and internal record-keeping.
In accordance with the Personal Information Protection Law of the People's Republic of China (PIPL):Purpose Limitation: Your data will only be used for current and future recruitment considerations within Xsolla.Sensitivity: We will handle your personal information with a high duty of care.Your Rights: You have the right to access, correct, or delete your personal information, and to withdraw your consent at any time by contacting us.
If your application proceeds past the final interview stage, we may conduct a background check, subject to applicable laws and regulations, only after obtaining your separate written consent. Any such check will be strictly limited to information directly relevant to the employment relationship (e.g., educational background, employment history) and will comply fully with the PIPL. Your personal information will be used solely for recruitment and human resource management purposes, and we will implement rigorous security measures to protect your data.
Xsolla takes your privacy rights seriously. We are committed to protecting your personal information in accordance with Chinese data protection laws and will not sell, unlawfully provide, or disclose any personal data received during the hiring process without your explicit authorization. As a data processor, we uphold our obligations to safeguard your personal data and respect your privacy.
For any inquiries related to data privacy, please contact: careers@xsolla.com
Explore more opportunities at: https://xsolla.com/careers
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Epic Games, and PUBG Corporation.
