Job Description

Business Development Manager- E commerce Partnerships (B2C)

At ING we value and support our employees before recruiting external talent. If you think this vacancy is the right next step in your ING career, we’d encourage you to apply. Should you have questions about the vacancy or need to hear more before you feel you can apply. Please do not hesitate to reach out to the responsible recruiter.

Your role & work environment

At ING we have bold ambitions to improve the digital experience for our customers while empowering people’s financial health. At the same time, we want to make a positive contribution to the society and the world we live in.

In Tribe Daily Banking and Client First, we are responsible from:

• End-to-end management of daily banking products with all aspects (incl. definition of commercial strategy, value proposition design, delivery roadmap, P&L and risk management)
• Overall orchestration of mass retail segment (client ownership, acquisition, onboarding, retention, churn management, 3rd party services)
• Leading ING retail digitalization roadmap for delivering a superior digital/mobile customer experience.

We offer more than only daily banking services; we are also responsible for the growth of our customer portfolio in terms of both acquisition of new client and development of the relationship with existing clients. You will be collaboration in a team who’s responsible to acquire prospects (Marketing and business perspective) and engage them to strengthen their relationship with ING by offering a supreme welcome feeling.

About the Role

Our Business Development Manager- E commerce Partnerships (B2C) is responsible for helping us expand the merchant network and partnerships behind our daily banking value propositions.

We are looking for a commercially driven Business Development Manager to grow our e‑commerce ecosystem by identifying, engaging, and onboarding companies that sell directly to individual consumers. In this role, you will be responsible for building strong partnerships with brands and merchants, guiding them onto our proprietary e‑commerce platform, and driving mutual growth through long-term, value‑based relationships.

You will act as a trusted advisor to partners, helping them understand how our platform can expand their reach, improve conversion, and unlock new revenue streams.

What you will be doing

• Partner Acquisition & Growth
• Identify, prospect, and engage B2C companies and brands that align with our platform’s value proposition.
• Own the full partnership lifecycle: outreach, discovery, pitching, negotiation, onboarding, and ongoing relationship management.
• Develop compelling business cases that clearly articulate the commercial and strategic value of joining our e‑commerce platform.
• Platform Enablement
• Guide partners through onboarding, ensuring a smooth and efficient integration into our e‑commerce ecosystem.
• Collaborate with internal product, marketing, and operations teams to ensure partners are set up for success.
• Educate partners on platform features, tools, and best practices to maximize sales performance.
• Relationship Management
• Build and maintain strong, long-term relationships with key decision-makers at partner organizations.
• You collaborate with ING Wholesale Banking and SME teams to ensure a seamless experience for merchants.
• Act as the primary point of contact for partners, addressing questions, identifying growth opportunities, and resolving issues.
• Proactively identify ways to increase partner performance, engagement, and retention on the platform.
• Commercial Strategy & Performance
• Negotiate commercial terms and partnership agreements in line with company objectives.
• Track and report on key performance indicators such as partner acquisition, activation, revenue growth, and churn.
• Provide market and partner insights to inform platform improvements, pricing strategies, and go‑to‑market initiatives.
• Market & Industry Insight
• Stay informed on e‑commerce trends, consumer behaviour, and competitive platforms.
• Identify emerging opportunities, categories, and business models that could strengthen our platform offering.

What we are looking for

Experience & Skills

• Proven experience in business development, partnerships, or sales within e‑commerce, marketplaces, SaaS, or digital platforms.
• Strong understanding of B2C business models and online selling dynamics.
• Demonstrated ability to engage senior stakeholders and influence commercial decisions.
• Excellent negotiation, presentation, and relationship‑building skills.
• Data‑driven mindset with the ability to translate insights into actionable growth strategies.

Personal Attributes

• Entrepreneurial, proactive, and comfortable operating in a fast‑moving environment.
• Customer‑centric with a genuine interest in helping partners succeed.
• Strong communicator who can simplify complex concepts for diverse audiences.
• Results‑oriented, with a track record of meeting or exceeding growth targets.

What Success Looks Like

• A growing portfolio of high‑quality B2C partners actively selling on our platform.
• Strong customer satisfaction with the brands represented on the platform
• Strong partner satisfaction, engagement, and retention.
• Measurable increases in platform revenue and transaction volume driven by partner performance.
• Valuable partner and market insights feeding into continuous platform improvement.

We offer you

A clear purpose, a unique offer and a range of flexible compensation and other benefits:

• Personal growth & challenging work with endless opportunities to realize your ambitions
• An informal, dynamic environment with innovative colleagues supporting your endeavours’
• A progressive and agile way of working, where new ideas are valued ahead of convention

A hybrid way of working

• We give the autonomy to our employees to let them organize their work in a flexible way that suits best for them while ensuring business continuity, customer service and employee wellbeing.

Furthermore, within the Daily Banking & Client first department, you can count on a range of opportunities to invest in your personal and professional growth with:

• A challenging and high-pace environment with a potential to create direct impact to let our customer portfolio grow.
• A clear purpose, a unique offer and a range of flexible compensation and other benefits.
• The possibility to invest in your professional and personal growth thanks to the expertise of our international teams, and our knowledge sharing culture.
• A hybrid way of working with a possibility of 50% remote working based on a team agreement.

We redefine banking. What about you?

We’re on a journey that’s centered around our customers, powered by technology and driven by smart, determined people. Our customers feel our people are empowering them to stay a step ahead in life and in business. We’re proud of that!