Job Description

Sonepar Group (€33.3 billion ) is an independent family-owned company with global market leadership in B-to-B distribution of electrical products, solutions and related services.

Sonepar in India, Formerly known as ESK India was founded in 2009, a Leader in B2B Electrical Distribution of electrical equipment, technical services, and related solutions for Telecom, Industrial Automation, Integrated Supply, Networking Solution, Renewable Energy, Lighting, Power Distribution, Cabling Solution, Safety Tools, and Engineering Supplies primarily focused on Industrial & Commercial markets. Keeping Customers at the heart of our business approach, we understand their unique needs and design perfect solutions in achieving our goal to be a customer-centric organization.

Over the years we have built an extensive network of trusted partners who support us in offering a comprehensive line of innovative and durable products which are backed by our powerful logistics, comprising of numerous warehouses and offices Pan India. Our product specialists & engineers provide an exemplary experience to our customers by offering them a wide range of products with competitive prices, training, and customized solutions. We are proud to be certified as “Great Place To Work” which makes us the “Employer of Choice” for Candidates across various Industries.

The Business Development Manager will be responsible for driving revenue growth, market development, and customer acquisition for the Network Infrastructure (NI) product portfolio. The role requires developing relationships with System Integrators, Consultants, EPCs, Data Centre Operators, Telecom Customers, Enterprise Accounts, and Channel Partners while identifying new business opportunities and converting them into sustainable revenue streams.
The individual will be accountable for achieving sales targets, increasing market share, expanding customer penetration, and creating a strong project pipeline across Data Centres, Enterprise Networking, Telecom, Industrial Networking, and Smart Infrastructure segments.

RESPONSIBILITIES

Business Development & Sales Growth
• Drive sales growth of Panduit NI solutions across assigned territory and customer segments.
• Achieve monthly, quarterly, and annual sales revenue targets.
• Develop and execute Go-To-Market (GTM) plans for NI products.
• Identify and develop new customers, projects, and application opportunities.
• Build a robust sales pipeline and maintain opportunity tracking through CRM.
• Increase market share through strategic customer acquisition and competitive displacement.
Customer Engagement
• Meet System Integrators, Consultants, IT Infrastructure Partners, Data Centre Operators, Telecom Operators, and Enterprise Customers regularly.
• Understand customer networking requirements and propose suitable solutions.
• Conduct product presentations, technical discussions, and solution workshops.
• Influence specifications and secure approvals for Panduit products in project tenders and RFQs.

Solution Development & BOM Management
• Understand structured cabling, fiber connectivity, racks, cable management, industrial networking, and data centre infrastructure solutions.
• Develop optimized Bill of Materials (BOMs) based on customer requirements.
• Select appropriate Panduit part numbers and configurations.
• Coordinate with internal technical teams for solution design and proposal preparation.

Partner & Ecosystem Development
• Develop relationships with consultants, contractors, EPCs, and channel partners.
• Expand partner network to generate incremental business opportunities.
• Conduct partner training programs and awareness sessions.
• Drive joint customer visits and business planning activities.

Market Intelligence
• Monitor competitor activities, pricing trends, and market developments.
• Identify emerging opportunities in Data Centres, Telecom, Manufacturing, Smart Buildings, and Enterprise Networking.
• Provide regular market feedback to management and Panduit stakeholders.

Forecasting & Reporting
• Maintain accurate sales forecasts and project pipelines.
• Update CRM with opportunities, customer interactions, and project status.
• Prepare weekly and monthly business review reports.
• Conduct win-loss analysis and develop action plans for improving conversion rates.

MEASUREABLE DELIVERABLES • Annual Sales Revenue Achievement • Gross Margin Achievement • New Customer Acquisition • Project Pipeline Creation • RFQ to Order Conversion Ratio • Consultant & SI Engagements • Number of Customer Meetings • Number of BOMs/Proposals Submitted • Market Share Growth • New Product Introduction (NPI) Success

KEY COMPETENCIES AND SKILLS
• Strong understanding of structured cabling and networking infrastructure.
• Ability to read customer requirements and create BOMs.
• Knowledge of copper, fiber, racks, cable management, and connectivity solutions.
• Strong relationship management and business development skills.
• Commercial negotiation and contract management.
• CRM and sales pipeline management.
• Excellent communication and presentation skills.

CREDENTIALS & EXPERIENCE
• 5–10 years of experience in Network Infrastructure, Structured Cabling, Data Centre, Telecom, or IT Infrastructure sales.
• Experience working with networking products, passive infrastructure, or data Centre solutions.
• Exposure to Panduit, CommScope, Legrand, Corning, Molex, R&M, Schneider
• Bachelor’s degree in engineering (Electrical, Electronics, Instrumentation, IT, Computer Science) or equivalent.
• MBA (Sales/Marketing) preferred.

ROLE LOCATION
The role is based in Bangalore

We are interested in knowing you more. Start an exciting new career and enjoy many employee benefits by applying online.

Sonepar India is thankful for your interest in joining the team, only individuals selected for interview will be contacted.

More information on Sonepar India:

Website: www.soneparindia.com