Job Description

Business Development Manager - B2C and live classroom training

About Us

Part of the SiGMA Group, iGaming Academy is a leading provider of training and education to the global gaming industry. We deliver eLearning, instructor-led training and professional development programmes to individuals and businesses around the world.

We are looking for a highly organised, commercially minded Business Development Coordinator to take ownership of our B2C sales activity and coordinate our full programme of live instructor-led training.

About the Job

This is a varied role combining sales, programme coordination, trainer management, marketing collaboration and administration.

You will take ownership of our live training schedule from end to end- working with our network of expert trainers to identify the right courses and topics, building the training calendar, coordinating dates and logistics, and working closely with Marketing to ensure our upcoming courses are effectively promoted.

Alongside this, you will manage incoming B2C enquiries and leads, speaking directly with prospective learners and actively working to convert interest into bookings.

There are lots of moving parts, so we need someone who genuinely enjoys being organised, keeping on top of multiple priorities and making things happen.

Your Day-to-Day

- Own and coordinate the full calendar of instructor-led and B2C training programmes.

- Build strong relationships with our network of trainers and subject-matter experts.

- Understand trainers' areas of expertise and work with them to identify relevant and commercially attractive training topics.

- Agree course content, delivery dates, and schedules with trainers.

- Maintain accurate training calendars, trackers, spreadsheets, and supporting documentation.

- Ensure courses are set up correctly and all relevant internal teams have the information they need.

- Work closely with Marketing and other divisions to communicate upcoming training and develop campaigns to drive registrations.

- Proactively contribute ideas for new courses, promotions, and ways to increase B2C training sales.

- Manage inbound enquiries and leads relating to our courses.

- Speak with prospective learners by phone and email, understand their requirements, and recommend appropriate training.

- Follow up leads proactively and confidently work towards closing sales.

- Track registrations, leads, sales performance and course uptake.

- Identify courses that require additional promotional activity and work with the wider team to increase bookings.

- Coordinate multiple courses, trainers, customers, and internal stakeholders simultaneously.

- Collaborate closely with Commercial, Marketing, Finance and Operations to ensure the learner journey runs smoothly from enquiry through to course delivery.

Your USPs

We are looking for someone who is:

- Exceptionally organised – you enjoy keeping track of lots of moving parts and making sure nothing gets missed.

- Detail-focused – dates, spreadsheets, course information, and follow-ups need to be accurate.

- Commercially minded – you naturally think about how we can generate interest, increase bookings, and close more sales.

- A great people person – comfortable building relationships with trainers, customers, and colleagues.

- Confident communicating by phone and email with prospective clients.

- Proactive – you don't wait to be told what needs doing and are comfortable chasing people and pushing things forward.

- Comfortable working with spreadsheets, CRM systems, and administrative processes.

- Able to prioritise effectively and manage competing deadlines.

- Someone who genuinely enjoys multitasking and working in a fast-moving environment.

Previous experience in business development, training coordination, events, account management, or a similarly fast-paced commercial/administrative role would be advantageous.

Experience within iGaming is helpful but not essential – organisation, commercial instinct, communication skills, and attitude are more important.

What Success Looks Like

You will become the person who is completely on top of our B2C and live training programme: trainers know what they're delivering and when, Marketing knows what needs promoting, leads are followed up with quickly, courses are well organised, and commercial opportunities aren't being left on the table.