Baidu USA

Business Development Manager - App Advertisers

Baidu USA  •  Mountain View, CA (Onsite)  •  3 months ago
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Job Description

Job Title: Business Development Manager - App Advertisers
Job Location: Mountain View, CA
Job Type: Full-Time, Onsite, Monday – Friday

About the Role
We are hiring quota-carrying Business Development Manager to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps).

Job Responsibilities

  • Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing.
  • Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure.
  • Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition.
  • Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions.
  • Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow.
  • Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success.
  • Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback.
  • Represent the company at industry events, conferences, and client meetings as needed

Qualifications

  • Bachelor’s degree or higher, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles.
  • Demonstrated hunter mentality, with a track record of sourcing and closing new business.
  • Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus.
  • Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models.
  • Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation.
  • Strong communication, negotiation, and presentation skills.
  • Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment.
  • Fluency in Chinese Mandarin is a plus; experience working with global advertisers is preferred.

What We Offer

  • Competitive base salary plus performance-based commission
  • Exposure to global app advertisers and international markets
  • High level of ownership and autonomy
  • Career growth opportunities within a fast-growing advertising business
Baidu USA

About Baidu USA

Located in the heart of Silicon Valley, Baidu USA is one of the R&D centers of Baidu, China’s largest search engine provider. Baidu USA’s team of elite, world-class researchers and engineers devote their time to tackling the most challenging, change-the-world projects in AI and related fields.

Baidu USA is comprised of four groups: Baidu Research US, Intelligent Driving Group US, Baidu Global Business Unit and Xingyun US.

At Baidu USA, we act with the nimbleness of a startup, but as a global company, have access to immense computing resources and data. This makes Baidu USA the best place for those working in AI to see their work developed and potentially deployed to hundreds of millions of users.

The name Baidu was inspired by a poem written more than 800 years ago during China's Song Dynasty. Baidu, whose literal meaning is “hundreds of times,” represents a persistent search for the ideal.

Industry
IT & Software
Company Size
201-500 employees
Headquarters
Mountain View, California
Year Founded
2014
Website
baidu.com
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