Business Development Manager
Drive strategic growth in a psychology-led coaching and transformation business
Cape Town (Hybrid) | Negotiable salary
About Our Client
Our client is an innovative, founder-led personal development company grounded in psychology and human transformation. With a growing presence in the coaching and professional development space, they are transitioning towards a scalable, multi-offer model. They offer a values-driven, mission-focused environment that blends deep personal insight with commercial ambition.
The Role: Business Development Manager
As Business Development Manager, you'll be responsible for driving revenue growth, forming strategic partnerships, and helping scale the business beyond its current founder-led model. This is a hybrid role combining sales strategy, systems thinking, and entrepreneurial execution. You'll work closely with the founder to develop scalable sales infrastructure, grow the client base, and lead commercial operations with a long-term growth lens.
Key Responsibilities
Minimum 5 years experience in business development, sales, or commercial strategy
Design and execute business development strategies to drive revenue and client acquisition
Build scalable systems for lead generation, conversion, and pipeline management
Manage the full sales cycle from outreach to closing
Identify and develop strategic partnerships (corporate, affiliate, JV, referral)
Collaborate with the founder on scaling the business to a systemised, multi-team structure
Define, track, and report on key KPIs across sales and marketing funnels
Contribute to operational systems, SOPs, and commercial planning
Represent the brand with confidence in meetings, events, and pitches
About You
5+ years of experience in business development, sales strategy, or partnerships
Strong background in coaching, consulting, personal development, or professional services
Experience scaling a business from founder-led to team-driven
Strategic and systems-oriented, with hands-on implementation ability
Data-driven mindset comfortable working with dashboards, KPIs, and insights
Exceptional communication and relationship-building skills
Entrepreneurial, proactive, and adaptable in a fast-evolving environment
Familiar with CRMs, marketing automation, and project management tools
Cape Town-based, able to work hybrid (remote + in-person meetings)
Bonus: Interest or background in psychology, behaviour change, or human transformation
Welcome to The Legends Agency!
We are a premier Employer of Record (EOR) partner dedicated to helping global businesses build and manage exceptional teams in South Africa.
Our comprehensive, full-service solutions empower organizations to navigate the complexities of local employment while ensuring compliance, efficiency, and cost-effectiveness.
At The Legends Agency, we specialize in connecting international companies with top talent in South Africa, streamlining the hiring process, and managing payroll, compliance, and benefits seamlessly.
Our commitment to excellence ensures that our clients can focus on their core business while we handle the intricacies of workforce management.
Whether you’re looking to expand your team or establish a presence in the region, we provide tailored solutions that meet your unique needs. Let us help you create a legendary team that drives success and innovation.
We can save you money on salaries and social premiums and provide you with skilled English-speaking talent.
Explore more about our services at www.the-legends-agency.com or Mail us for details anthony.kettle@the-legends-agency.com.
