Industry: Medical Diagnostics / Healthcare
Location: Lekki, Lagos
Reporting To: General Manager
Employment Type: Full-Time
Salary: ₦600,000 minimum (net)
Experience Level: Minimum 5 years' experience in diagnostics in a relevant managerial role
The Business Development Manager will be responsible for driving sustainable revenue growth, expanding market share, and building strategic partnerships within the organization. The role involves developing and executing business strategies, conducting market and competitor analysis, and strengthening client relationships within the medical diagnostics and healthcare ecosystem.
The ideal candidate will possess strong commercial acumen and a deep understanding of the Nigerian healthcare and diagnostics market to identify new business opportunities and convert them into long-term revenue streams.
Develop and implement effective business development and sales strategies to achieve revenue and profitability targets.
Identify new market opportunities and design actionable growth plans aligned with organizational objectives.
Contribute to the development of long-term strategic business expansion plans.
Conduct detailed market research to identify potential clients, industry trends, and competitor activities.
Analyze market intelligence to support pricing strategies and service positioning.
Monitor competitor offerings and recommend strategies to improve competitive advantage.
Identify, engage, and build strong relationships with key decision-makers in target organizations.
Develop and maintain a strong pipeline of prospects through networking, cold calling, and referrals.
Arrange and conduct client meetings, presentations, and business pitches.
Drive consistent sales performance and ensure achievement of monthly, quarterly, and annual targets.
Prepare tailored proposals and presentations that address client needs and business objectives.
Participate in pricing strategy development for services and solutions.
Develop and manage strategic partnerships with healthcare providers, HMOs, institutions, and corporate clients.
Foster long-term relationships to enhance business sustainability and repeat business.
Supervise and mentor junior business development executives.
Provide guidance on lead generation, negotiation, and closing strategies.
Ensure alignment of team activities with organizational goals.
Prepare and submit regular reports on sales performance, pipeline status, and market activities.
Track KPIs including lead conversion rates, revenue growth, and client acquisition metrics.
Provide insights and recommendations to senior management.
Ensure all business development activities comply with company policies and ethical standards.
Maintain a high level of professionalism in client engagement and negotiations.
Bachelor's Degree or HND in Marketing, Business Administration, or related field.
Master's Degree or professional certifications (CIM, PMP, Sales certifications) will be an added advantage.
Minimum of 5 years' experience in Business Development, Sales, or Revenue Growth roles.
At least 4 years' experience in cold calling, lead generation, and sales pipeline development.
Strong experience in medical diagnostics, healthcare, wellness, or related industry is required.
Proven track record of meeting or exceeding sales targets.
Strong understanding of the Nigerian healthcare and diagnostics market.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Experience with CRM tools and sales tracking systems.
Good understanding of pricing models and financial reporting basics.
Strong communication (written and verbal)
Negotiation and persuasion skills
Analytical and problem-solving ability
Relationship management and networking
Customer-centric mindset
Time management and organizational skills
Presentation and pitching skills
Self-motivated and target-driven mindset
High level of integrity and professionalism
Strong interpersonal and stakeholder management skills
Ability to work independently and within cross-functional teams
Confidence in public speaking and client presentations
Results-driven with strong business acumen
Ability to build strong and long-term business relationships
Revenue growth and target achievement
Market share expansion
Client acquisition and retention rates
Number of strategic partnerships secured
Lead generation and conversion rates
Sales pipeline value and closure rate
Interested and qualified candidates should send their CV to:
hiring@mysigma.io
Subject Line: Business Development Manager – Lagos
Sigma Consulting Group provides end-to-end recruitment solutions and strategic business consulting services across high-demand sectors like healthcare, technology, oil and gas, and e-commerce.
With over a decade of experience in specialist executive search, volume recruitment and RPO, our team leverages market insights and networks to help clients meet their talent needs. Read on to explore how we can add value to your business through our bespoke offerings!
With a constantly evolving talent landscape and skills gaps across industries, Sigma offers a focused approach in sourcing qualified candidates through assessment of technical and soft skills. Leverage our expertise to gain access to specialized talent pools that can transform and scale your operations.
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