As a Business Development Manager (BDM) at Barco Healthcare, you will be a "Visioneer" responsible for expanding our footprint in the South India market, specifically focusing on the Southern region. You will drive the adoption of Barco’s world-class medical imaging solutions—ranging from diagnostic radiology displays and mammography workstations to digital pathology.
Your mission is to bridge the gap between clinical needs and Barco’s cutting-edge technology, ensuring that hospitals and diagnostic centers have the best visual tools to improve patient outcomes.
Market Expansion: Identify and develop new business opportunities within corporate hospital chains, government medical colleges, and private diagnostic centers in southern regions.
Strategic Account Management: Maintain and grow relationships with key stakeholders, including Radiologists, Surgeons, IT Heads (PACS/RIS), and Hospital CEOs/CFOs.
Channel Management Collaborate with and manage a network of local channel partners and distributors to ensure consistent lead generation and project execution.
Solution Selling: Conduct high-impact product demonstrations of Barco’s healthcare portfolio (e.g., Coronis, Nio) highlighting ROI, clinical accuracy, and ergonomic benefits.
Tender & Project Management: Lead the end-to-end sales cycle, from identifying government/private tenders to technical bid submission and final negotiation.
Market Intelligence: Monitor competitor activity and healthcare trends (such as AI integration and remote reading) to provide feedback to the regional leadership team.
Experience 5–8 years of proven track record in Healthcare Sales/Business Development, specifically within Medical Imaging, PACS, or high-end Medical Devices.
Education Bachelor’s degree in Biomedical Engineering, Electronics, or Business Administration. An MBA is a plus.
Technical Proficiency: Deep understanding of medical imaging workflows (DICOM standards, Radiology/Surgical visualization, and Hospital Information Systems).
Network An established network of contacts among the healthcare fraternity and hospital administration in South India
Communication: Exceptional presentation and negotiation skills. Proficiency in English and other regional language is highly preferred to engage effectively with local stakeholders.
Travel Willingness to travel extensively within the assigned territory (up to 50%).
Innovation-Led Culture: Work with industry-leading technology, including AI-powered software and the world’s first 12MP diagnostic displays.
Autonomy A high-impact role with the freedom to strategize and own the regional territory.
Career Growth: Access to global training programs and a clear path toward senior commercial leadership.
The ideal candidate is a "Hunter" who is technically savvy but commercially driven. You don't just sell a monitor; you sell a clinical workflow solution that helps doctors save lives.
At Barco, we believe truly great engineering starts with a clear vision. A vision of a better, smarter, and healthier world.
Through visualization & collaboration technology, we accelerate innovation in healthcare, enterprise, and entertainment to create a bright tomorrow.
Barco. Visioneering a bright tomorrow.
