Job Description

The Business Development Manager at Red Bull Egypt is a senior, strategic role that drives the company’s commercial initiatives and long-term growth. Reporting directly to the Sales Director, the Business Development Manager will lead all Route to Market (RTM) projects, optimize distribution partner performance, and ensure consistent sales strategies across regions & channels. This role is responsible for developing data-driven insights to identify growth opportunities, streamline operations, and enhance overall sales performance.

The Business Development Manager will be responsible for the data-driven analysis to identifying trends and gaps and developing actionable strategies to capitalize on market opportunities.

The role also involves significant business development functions, including identifying new market opportunities, conducting competitive analysis, and collaborating with senior management to implement strategic initiatives. This position requires a dynamic leader who can effectively communicate insights, influence cross-functional teams, with a growth mindset to continue driving growth and data-driven decision-making.

The role carries strong commercial accountability, with a clear mandate to drive sustainable revenue growth, improve Route to Market efficiency, and enhance distribution partner profitability while supporting Red Bull Egypt’s long-term growth ambitions.

Route to Market (RTM) Strategy & Management

• Develop and implement different RTM strategies tailored to each region/channels' market dynamics, ensuring highest penetration, best service levels and growth.
• Analyze current RTM models to identify inefficiencies and opportunities for improvement, leveraging data analytics to drive decision-making.
• Collaborate with regional sales managers and distribution partners to design and execute RTM plans that align with Red Bull’s strategic goals.
• Establish and monitor key performance indicators (KPIs) to evaluate the effectiveness of RTM initiatives, adjusting strategies as necessary to achieve desired outcomes.
• Lead the integration of digital tools and technologies to enhance RTM processes, including CRM systems, route optimization software, and mobile sales applications.
• Conduct regular market visits and field assessments to gain firsthand insights into market conditions, customer behaviors, and competitive activities.
• Develop and maintain strong relationships with distribution partners, ensuring they have the resources and support needed to execute RTM strategies effectively.
• Provide training and development programs for sales teams and distribution partners to enhance their understanding and execution of RTM strategies.
• Monitor and report on RTM performance, providing detailed analyses and recommendations to senior management.
• Own and continuously optimize RTM cost-to-serve models to balance growth, service levels, and profitability.
• Partner with Finance to assess distributor economics, margin structures, and investment requirements.
• Support commercial decision-making through scenario modeling and financial impact assessments.

Performance & Insights Management

• Oversee the analysis of sales data to identify trends, opportunities, and areas for improvement across all channels and regions.
• Lead the development and maintenance of dashboards and reports that provide clear, actionable insights to the sales team and leadership team.
• Ensure the establishment and tracking of key performance indicators (KPIs) for distribution partners, wholesalers and strategic customers aligning them with Red Bull’s strategic objectives.
• Conduct regular performance reviews for distribution partners & strategic customers, providing feedback and guidance to drive growth.
• Provide actionable recommendations to sales team and leadership team.

Cross-Functional Collaboration & Governance

• Act as the key commercial interface between Sales, Marketing, Finance, and Supply Chain to ensure aligned execution.
• Partner with Supply Chain to optimize availability, service levels, and productivity.
• Establish clear governance frameworks for RTM decision-making, performance reviews, and escalation.
• Lead cross-functional project teams to deliver strategic initiatives

Business Development & Strategic Initiatives

• Identify and evaluate potential opportunities to drive growth and market share, including potential new channels & strategic partnerships.
• Work with senior management to develop and implement initiatives that align with overall company strategic objectives.
• Develop and implement processes to continuously improve sales performance and efficiencies.
• Conduct training sessions to enhance the skills and capabilities of the Off Premise team.
• Promote a culture of data-driven decision-making and continuous improvement.
• Utilize data analytics to identify gaps in performance and recommend actionable plans.
• Drive the adoption of best practices across the sales organization

Qualifications

Bachelor's degree in Business, Marketing, Economics, Data Science, or a related field.

Minimum of 6-8 years of experience in sales, business intelligence, sales analysis, or business development, preferably within the FMCG sector.

Proven experience working with distributors or indirect sales models.

Strong understanding of FMCG RTM economics and trade investment models.

Experience leading cross-functional or transformation projects is a strong plus.

Proven experience in managing and optimizing Route to Market strategies and distribution partner performance.

Excellent project management skills with the ability to lead multiple initiatives simultaneously.

Strong communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.

Experience in training and developing sales teams or front-liners

Entrepreneurial mindset with strong ownership mentality

Ability to challenge the status quo and drive change

Comfortable operating between strategy and hands-on execution

Strong influencing skills without direct authority

High learning agility and curiosity