• 
  Develop and execute business growth strategies to increase student enrollment,
  revenue, and market share.
• 
  Identify and pursue new income-generating opportunities, including corporate
  training, short courses, consultancy, and outside catering.
• 
  Conduct market intelligence to identify new segments, opportunities, and competitor activities
• 
  Develop annual business development plans with clear targets and performance indicators.

• 
  Lead the design and roll-out of new academic and professional programs aligned to
  industry trends and market needs.
• 
  Collaborate with faculty and industry experts to enhance and diversify existing training offerings.
• 
  Support development of non-tuition income products (e.g., catering services, digital learning modules, and executive programs).

• 
  Build and nurture partnerships with tourism and hospitality stakeholders, including government agencies, associations, hotels, airlines, and development partners.
• 
  Develop collaboration frameworks with local and international institutions for knowledge exchange, internships, and joint programs.
• 
  Represent the institute at key industry events and forums to promote visibility and attract partnerships.

• 
  Work closely with the Marketing Manager to design and implement effective
  student recruitment campaigns.
• 
  Support brand positioning strategies and ensure consistency in communication and institutional representation.
• 
  In the future, lead and manage the marketing function to ensure alignment between business growth and brand strategy

• 
  Develop business proposals, partnership frameworks, and budgets to support business  initiatives.
• 
  Monitor performance metrics, evaluate ROI, and prepare regular reports on growth and partnership outcomes.
• 
  Ensure alignment of all initiatives with the institute’s strategic plan and sustainability objectives.

Requirements

• 
  Bachelor’s degree in Business Administration, Marketing, Tourism Management, or a
  related field (Master’s degree an added advantage).
• 
  Minimum of 3 years’ progressive experience in business development, marketing, or partnerships, preferably in the education, hospitality, or tourism sectors.
• 
  Ability to identify opportunities, grow markets, and establish strategic relationships.
• 
  Strong understanding of tourism and hospitality trends in Kenya and the broader East African region.
• 
  Excellent communication, negotiation, and presentation skills.
• 
  Entrepreneurial mindset with a focus on innovation and measurable results.

Benefits