Job Description

Business Development Executive – Digital Focus (Oncology)

Location: Victoria Island (VI), Lagos, Nigeria
Industry: Healthcare / Oncology (Cancer Care & Specialty Services)
Employment Type: Full-Time
Work Mode: Fully On-Site
Salary: ₦400,000 – ₦600,000
Experience Required: 5–7 Years
Reports To: Head of Business Development / Chief Operating Officer (COO)

The Business Development Executive – Digital Focus (Oncology) will lead digital-driven revenue growth strategies for a specialized oncology and cancer care center. The role is responsible for leveraging digital platforms, health technology solutions, and data analytics to increase oncology patient acquisition, improve treatment conversion rates, strengthen corporate and HMO partnerships, and expand the centers digital presence.

The ideal candidate must possess strong digital marketing expertise, knowledge of oncology service structures (chemotherapy, radiotherapy, infusion therapy, diagnostics, cancer screening), and strategic commercial capability within Nigerias healthcare ecosystem.

Key Responsibilities

1. Oncology Digital Growth Strategy

• Develop and execute digital business development strategies aligned with oncology service line growth objectives.

• Identify revenue opportunities through:

  • Online oncology consultations

  • Tele-oncology services

  • Digital chemotherapy and radiotherapy bookings

  • Online cancer screening campaigns

  • Health-tech collaborations

• Drive digital campaigns targeted at HMOs, corporate organizations, and high-risk patient demographics.

• Position the oncology center as a leading digital cancer care provider in Nigeria.

2. Online Oncology Patient Acquisition & Conversion

• Optimize digital channels (website, SEO, paid advertising, social media, email automation) with oncology-focused messaging.

• Improve the patient journey from:

  • Online cancer inquiry

  • Virtual consultation

  • Diagnostic confirmation

  • Treatment initiation

• Monitor digital funnel metrics such as:

  • Oncology consultation conversion rate

  • Cost per oncology patient acquisition

  • Treatment uptake rate

• Collaborate with IT to ensure seamless integration between online booking platforms and EMR systems.

• Ensure digital pathways support sensitive oncology patient engagement.

3. Oncology Data Analytics & Performance Reporting

• Analyze digital traffic, campaign ROI, oncology patient behavior trends, and treatment cycle data.

• Develop monthly dashboards tracking oncology-specific KPIs.

• Provide executive insights on:

  • Revenue per oncology patient

  • Service line utilization

  • Treatment completion rates

  • Digital revenue contribution

• Use predictive analytics to forecast demand for chemotherapy sessions, radiotherapy cycles, and cancer screening programs.

4. Corporate & Digital Health Partnerships (Oncology Focus)

• Build partnerships with digital health platforms, oncology referral networks, insurance providers, and international health facilitators.

• Negotiate digital oncology service-level agreements (SLAs).

• Expand the centers presence on oncology directories, telemedicine platforms, and international referral portals.

• Support digital outreach programs for corporate cancer screening and preventive oncology services.

5. Regulatory Compliance & Ethical Standards

Ensure all oncology digital campaigns comply with:

• Federal Ministry of Health (FMoH) guidelines

• Advertising Regulatory Council of Nigeria (ARCON) standards

• Nigerian Data Protection Act (NDPA)

• Ethical standards governing oncology marketing and patient communication

Maintain strict confidentiality and sensitivity in handling oncology patient data and communications.

6. Brand Positioning & Oncology Market Intelligence

• Conduct digital competitor analysis within Nigerias oncology and specialty care market.

• Strengthen brand visibility in:

  • Oncology diagnostics

  • Chemotherapy and radiotherapy services

  • Precision medicine

  • Corporate cancer screening programs

• Identify digital service gaps and recommend new oncology-focused digital offerings.

• Monitor global oncology digital trends and adapt relevant innovations locally.

Qualifications & Requirements

• Bachelors degree in Business Administration, Marketing, Digital Marketing, Healthcare Management, or related field.

• MBA or professional certification in Digital Marketing, Health Informatics, or Data Analytics is an advantage.

• 5–7 years progressive experience in business development or digital marketing, preferably within oncology, hospital, diagnostics, or specialty healthcare.

• Strong knowledge of SEO, Google Analytics, Meta Ads, CRM systems, marketing automation tools, and healthcare EMR integrations.

• Proven track record of driving healthcare revenue growth through digital channels.

• Strong understanding of Nigerian HMOs, corporate retainership structures, and oncology referral systems.

Core Competencies

• Strong oncology-focused digital marketing expertise

• Strategic commercial thinking within specialty healthcare

• Data-driven decision-making capability

• Advanced stakeholder and partnership management skills

• High ethical standards and patient confidentiality awareness

• Strong executive communication and presentation skills

• Results-oriented with measurable performance focus

Key Performance Indicators (KPIs)

• Growth in oncology digital revenue contribution

• Increase in online oncology patient acquisition

• Consultation-to-treatment conversion rate improvement

• Corporate oncology digital partnership growth

• Campaign ROI performance

• Digital funnel optimization success

• Compliance audit success rate

Compensation

Competitive and aligned with oncology-focused healthcare commercial standards in Nigeria.

How to Apply

Qualified candidates should send their CV and a cover letter to:

hiring@mysigma.io
Subject Line: Application – Business Development Executive (Digital Oncology – VI)