Career Directions Ltd

Business Development Executive

Career Directions Ltd  •  Nairobi, KE (Onsite)  •  2 months ago
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Job Description


Role Summary
The Sales Executive is responsible for driving client acquisition, nurturing relationships, and converting outreach into revenue streams. They act as the frontline representative of the company’s services, ensuring every engagement is aligned with the brand’s professional standards and consulting value proposition.

Duties and Responsibilities
1.
Client Acquisition & Outreach
•    Identify and pursue new business opportunities in target sectors (corporates, NGOs, universities, government).
•    Conduct market research to map potential clients and decision-makers.
•    Develop and execute outreach campaigns aligned with the Client’s brand kit and sector-specific strategies.
2.
Sales Process Management
•    Present the client’s service offerings (consulting, branding, LMS partnerships, property management, etc.) in persuasive, client-facing formats.
•    Prepare proposals, pitch decks, and quotations tailored to client needs.
•    Negotiate contracts and close deals while ensuring compliance with company policies.
3.
Relationship Building
•    Maintain strong, long-term relationships with clients through regular check-ins and value-add communication.
•    Act as the liaison between clients and the consulting/branding teams to ensure smooth delivery.
•    Gather client feedback and relay insights to improve service offerings.
4.
Revenue Growth & Reporting
•    Achieve monthly and quarterly sales targets set by management.
•    Track pipeline progress using CRM tools and report on conversion metrics.
•    Provide accurate forecasts and contribute to strategic planning.
5.
Brand & Market Representation
•    Represent the Client at industry events, conferences, and networking forums.
•    Uphold the Clients brand identity in all communications and presentations.
•    Support marketing initiatives by aligning sales messaging with brand campaigns.


Requirements


Qualifications and Experience
•    Bachelor’s degree in Marketing or a Business-related field from a recognized institution.
•    Strong communication and presentation skills.
•    Strong knowledge of professional services sales processes – HR services preferred.
•    Minimum of two (2) years’ experience in sales.
•    Proven track record of achieving sales targets and driving business growth.

You shall be measured on:
•    Number of new clients acquired per quarter.
•    Revenue generated against targets.
•    Client retention and satisfaction scores.
•    Expansion into new sectors or regions.
Career Directions Ltd

About Career Directions Ltd

CDL is a proactive Human Resource Management consultancy firm specializing in Strategic Labour Force Outsourcing, Recruitment, Training, Payroll Processing and Total Human Resource Management. Since 2003, we have been a one-stop shop for all HR related queries and support in and around East Africa. We champion best practice in Human Resource while going the extra mile to proactively address workers needs in order to achieve optimum productivity & profitability.

Our Mission

To support and contribute to our partners success while improving the lives'​ of the community.

Our Vision

To be a partner of choice in providing quality manpower outsourcing solutions.

Our Core Values

1.Professionalism: Conducting our business in the most professional way

2.Respect: Giving due respect to self and others and maintain the environment of teamwork and growth.

3.Passion: To be passionate in all we do.

4.Integrity: To act with honesty and integrity without compromising the truth.

Industry
HR & Recruiting
Company Size
51-200 employees
Headquarters
Nairobi, KE
Year Founded
2003
Website
cdl.africa
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