Job Description

Build & contribute to something meaningful. Shape Defence industry outcomes.

At Objective, we create software that makes a difference.

We’re expanding our footprint in the Defence & Intelligence industry, and we’re looking for a Business Development Director to lead the charge.

This is a business development role focused on opening new doors across Defence Industry, including manufacturers, suppliers, and industry partners, you will be taking a well-established, credible platform with brand recognition into a market that is primed for growth. This role gives you the platform to do it at scale.

This role reports to the VP Defence & Intelligence and is an individual contributor with no direct people management responsibilities .

Your impact:

You’ll be primarily responsible for creating new opportunities, identifying, engaging, and converting Defence Industry organisations that don’t yet work with Objective.

You will:

• Identify and win new customers across Defence manufacturers and suppliers.
• Build and leverage a strong network across the Defence Industry ecosystem.
• Shape and lead end-to-end sales cycles (6–24 months) from prospecting through to close.
• Shape and execute territory and account strategies.
• Own pipeline, forecasting and opportunity strategy using CRM
• Make your mark, and drive tenders, bids, and navigate complex deals.
• Partner with pre-sales, product and leadership to land strategic wins.
• Have the benefit of referenceable large current customers, bringing credibility and trust to your sales efforts.

What we’re looking for:

You bring:

• Proven success in new business sales (hunter mindset is critical).
• Strong experience selling into the Defence industry or Defence adjacent sectors.
• Experience in closing complex, high-value enterprise deals.
• Deep understanding of Defence Industry ecosystem, stakeholders, and buying cycles.
• Experience in managing long, multi-stakeholder sales cycles
• Expertise in structured sales methodologies (MEDDIC, Challenger, etc.)

Must have:

• Australian Citizenship
• Eligibility for Government Security Clearance (Baseline or above)

Why join Objective

• Sell a proven, trusted platform in a high-security environment
• Strong brand credibility and existing customer base
• High-growth market with significant untapped opportunity
• Collaborative, supportive culture with real autonomy
• Work on deals that contribute to national outcomes

If you do not tick every box, do not let that stop you. We value potential, learning agility, coachability and diverse perspectives just as much as experience, and we encourage you to apply.
At Objective, we recognise and celebrate our diverse team as pivotal to our strong employee engagement and our high-performing culture, underpinned by Our Values
We are an equal opportunity employer. We do not discriminate based on any protected characteristics or on any other basis prohibited by applicable laws in the regions where we operate.
To ensure a positive experience, please inform our Talent Team of any adjustments or accommodations you may require during the recruitment process, so we can support you effectively.